With a large 27-inch edge-to-edge glass display, the latest entertainment and productivity features, and a minimal profile that fits harmoniously into any environment, the HP Omni 27 PC will be a hub of fun, style and entertainment in the home. Its ease of use is achieved with a wireless mouse, keyboard and single-cord setup, and expressed through its iconic all-in-one look.

Credits: HP, Dave Skinner, Peter Lee, Lunar Design and Sasha Tseng
Contact: Henry Chu: hchu@hp.com

While one of the simplest devices used in our daily health regimen, the toothbrush holds a position of prime importance. Dental health has a bearing on the health of the entire body and the better the brush, the better the teeth and gums. OralB’s seemingly simple redesign of the typical brush improved effectiveness to virtually make all previous designs obsolete.

LUNAR’s contributions to a new collaborative-development model that reaches across cultures is bringing a low-cost medical device to developing countries where the human need is great and traditional health care products are unaffordable.

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"Bone Simple" by Linda Tischler

LUNAR Design recently debuted a radio piece discussing the design process of the iconic toothbrush, Oral B. Oral B is a stick with bristles poking out of it. It doesn't even qualify as a simple machine, but the careful thought and design that went into the creation of the modern, angled bristle, fat handled toothbrush shows just how much brainpower goes into something that is designed to simply work well and not be noticed all that much (until it's time to buy the next one).

The Apple PowerBook was one of the most revolutionary computers ever made. It changed the way people used computers. It was highly portable and lightweight, but functioned as effectively as a desktop. We call them laptops today, and many users never leave home without one.

The original PowerBook series—the 140 and 170—were designed by Robert Brunner, IDSA; Gavin Ivester, IDSA; Suzanne Pierce; Jim Halicho; and Eric Takahashi of Apple Computer; Michael Antonczak of Indesign; and Matt Barthelemy of Lunar Design for Apple Computer, Inc.

Jeff Smith, IDSA | Lunar

Mad with Creativity

12.14.05

Designer Spotlight Recording

In recounting his adventures with Lunar, the design leader shares brief case studies and outlines how a focus on creativity can shape a firm’s design planning. Run time: 54 minutes. (Note: Presentation begins @ 1:30)

IDSA Member Price: $10
Non-Member Price:   $20

Mark Dziersk, FIDSA
(b. 1959)

IDSA President 1999-2000

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