Erin Hamilton, IDSA and Drew Smith | Mind the Gap: Bridging the Gap between Research and Design

IDSA Midwest Design Dialogue Conference
Chicago, IL
04.14.12

About the Talk: Insight translation is a crucial step in design research. Communicating insights in ways that are meaningful, actionable, descriptive and aspirational demonstrate value and illustrate futures rich with customer understanding. How can we ensure that research insights have the power to inform and inspire design? You may want to start by watching this video. It sketches out a blueprint for executing insight translation.

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Submitted by tadkins on June 27, 2012 - 12:43pm

Jim Couch, IDSA and Tim Yerdon | Customer-Led Innovation (Part 1)

IDSA Mideast Design Dialogue
Detroit, MI
03.31.12

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Submitted by tadkins on June 27, 2012 - 12:29pm

Jim Couch, IDSA and Tim Yerdon | Customer-Led Innovation (Part 2)

IDSA Mideast Design Dialogue
Detroit, MI
03.31.12

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Submitted by tadkins on June 27, 2012 - 12:17pm

Chris Rockwell, Lextant Featured in Columbus Dispatch

In one memorable day recently, Lextant President Chris Rockwell worked for clients that make diapers, outerwear, surgical staplers and automotive parts.

The array is a result of Lextant’s unusual approach to its business, which uses social sciences to understand people at an emotional level to help clients design better products and services.

“And I thought, ‘This job is all right,’  ” said Rockwell, whose design-research firm has headquarters in the Smith Bros. Hardware building Downtown.

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Submitted by roxannh on March 13, 2012 - 2:20pm

Erin Hamilton, IDSA and Drew Smith | The "A-Ha!" v. The "Oh! Now I Get It": Exploring Patterns-Based Research and Moments of Inspiration

2011 IDSA Midwest District Conference
St. Louis, MO
04.02.11

About the Talk: “A-Ha!” and “Oh! Now I Get It!” are two different breakthrough moments. This talk is about how research can be used to seek out problems in order to achieve those breakthroughs in the problem-defining part of the problem-solving process.

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Submitted by tadkins on December 6, 2011 - 6:12pm

Jim Couch

Jim Couch, IDSA | Lextant

Vice President, Business Development/client services

With over twenty five plus (25+) years of broad industry experiences, Jim has led and managed multi-disciplinary product development and design strategy programs for some of the world’s most respected brands, including companies such as Alcon, Black & Decker, Coca-Cola, Diebold, Eastman Kodak, Ford Motor Company, LG Electronics, Procter & Gamble, SC Johnson & Sons, STERIS, Xerox, and Whirlpool, among others.

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Submitted by askkurthow on June 28, 2011 - 11:48am

Join Lextant and NewMR on June 23 at 2pm

The NewMR, a virtual community committed to helping advance new approaches in marketing research, is hosting a web event next Thursday, June 23.  There will be 12 presentations grouped into three sessions with time zones for Asia, Europe, and America. The event is using a unique "pay what you think it's worth" format allowing you to set the price of admission.  
 

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Submitted by cliver on June 16, 2011 - 11:59pm

Chris Rockwell

Chris Rockwell, IDSA | lextant

 

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Submitted by cliver on June 8, 2011 - 4:04pm

The Questions | Chris Rockwell, IDSA | Lextant

Chris Rockwell, IDSA, the president and founder of IDSA Patron Lextant, is based in Columbus where his user experience consultancy helps clients like Microsoft, P&G, Motorola, Whirlpool, American Eagle, Cardinal Health and Johnson & Johnson deliver products and solutions aligned with the emotional, behavioral and experiential needs of their customers. The Lextant team works in a spectrum of domains that includes consumer package goods, health care systems, durable goods, retail apparel, consumer electronics and information technology systems.

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Submitted by tadkins on March 9, 2011 - 3:03pm

Chris Rockwell, IDSA | Lextant

EXPERIENCABILITY

06.16.09

Designer Spotlight Recording

How do we know what experiences people desire? How do we measure the effectiveness of our design solutions? This webinar demonstrates research methods and processes that can be used to answer those questions. Run time: 59 minutes. (Note: May see black screen for first two minutes)

IDSA Member Price: $10
Non-Member Price:   $20

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Submitted by tadkins on August 20, 2010 - 3:27pm
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