IDSA Midwest Design Dialogue Conference Chicago, IL 04.14.12
About the Talk: Insight translation is a crucial step in design research. Communicating insights in ways that are meaningful, actionable, descriptive and aspirational demonstrate value and illustrate futures rich with customer understanding. How can we ensure that research insights have the power to inform and inspire design? You may want to start by watching this video. It sketches out a blueprint for executing insight translation.
2011 IDSA Midwest District Conference St. Louis, MO 04.02.11
About the Talk: “A-Ha!” and “Oh! Now I Get It!” are two different breakthrough moments. This talk is about how research can be used to seek out problems in order to achieve those breakthroughs in the problem-defining part of the problem-solving process.
Vice President, Business Development/client services
With over twenty five plus (25+) years of broad industry experiences, Jim has led and managed multi-disciplinary product development and design strategy programs for some of the world’s most respected brands, including companies such as Alcon, Black & Decker, Coca-Cola, Diebold, Eastman Kodak, Ford Motor Company, LG Electronics, Procter & Gamble, SC Johnson & Sons, STERIS, Xerox, and Whirlpool, among others.
Chris Rockwell, IDSA, the president and founder of IDSA Patron Lextant, is based in Columbus where his user experience consultancy helps clients like Microsoft, P&G, Motorola, Whirlpool, American Eagle, Cardinal Health and Johnson & Johnson deliver products and solutions aligned with the emotional, behavioral and experiential needs of their customers. The Lextant team works in a spectrum of domains that includes consumer package goods, health care systems, durable goods, retail apparel, consumer electronics and information technology systems.