IDEO's chairman and founder, David Kelley, IDSA, is profiled in a Fortune magazine article titled "How IDEO brings design to corporate America."

In an interview on 60 Minutes, David Kelley, IDSA shared his thoughts on IDEO and design thinking. In addition he talks about his relationship with Steve Jobs and the development of the first Apple mouse. Kelley and his company, IDEO, played a big role in Apple's early history.

View the video or read the interview transcript.

State Farm® Next Door is a community-focused learning center that offers free no-pressure financial coaching to consumers. It provides people with experienced coaches who can help them set sound personal financial goals and who, along with other experts, teach classes about everything from student loans to savings plans.
The center’s goals are to teach the public how to make better financial decisions and to help State Farm® understand younger urban consumers.

Redbox® collaborated with the design team on a digital communication and interaction redesign project aimed at optimizing the rental process at the Redbox® self-serve kiosks from start to finish. The new design bridges key digital and physical experiences to engage renters in innovative new ways that create and sustain customer loyalty.    

Credits: IDEO design team with Redbox®
Client: Redbox®
Contact: Andrea Pomerance: apomerance@ideo.com

The Elmo Calls iPhone app engages kids ages 2–5 in listening skills and active participation during what can be challenging everyday situations, such as potty training, getting dressed, going to the doctor or going to bed. Kids receive or initiate pretend video calls, audio calls and voicemail with Elmo, and are entertained with imaginative games, educational opportunities and fun sing-a-longs.     

Credits: IDEO design team with Sesame Street
Client: Sesame Street
Contact: Andrea Pomerance: apomerance@ideo.com