Recognizing that industrial designers affect the quality of life in our increasingly independent and complex society; that responsible ethical decision making often requires conviction, courage and ingenuity in today's competitive business context: We, the members of the Industrial Designers Society of America, will endeavor to meet the standards set forth in this code, and strive to support and defend one another in doing so.
Fundamental Ethical Principles We will uphold and advance the integrity of our profession by: