2011 IDSA Midwest District Conference St. Louis, MO 04.02.11
About the Talk: Personal communication devices have not, so far, been compatible with the experience of operating an automobile. In 2007, Ford tasked an IDEO team with creating a human machine interface that could enable users to have access to all of their gadgets while driving—in a safe manner. This talk reveals some of the thinking and work that went into reimagining the digital and physical aspects of a car’s interior experience.
US automotive designer who was manager of the Body Development Studio at the Ford Motor Company, and part of the team that designed the Ford Thunderbird, which was introduced in 1955
In the early 1960s, he was promoted to chief interior designer, and was on the team that designed the Ford Mustang, which was introduced in 1964. For a period of time he was assigned to Ford England to broaden his experience.
Ford's Thunderbird, its first sports car, was designed by Bill Burnett, William F. Boyer, and Franklin Quick Hershey. It was introduced in 1955 to compete with Chevrolet's 1953 Corvette sports car, GM's answer to sporty European imports.
In their early forms, both cars were mostly caricatures of sports cars, concerned with superficial connotations of speed and maneuverability than with their mechanical accomplishments.
This was one of the most successful post-war car designs, that Ford Motor Company from decline. Henry Ford II chose the 1949 Ford design by independent designer George W. Walker over a competing design by Ford Styling Chief Eugene "Bob" Gregorie. The design sold more than a million, and led to Walker being named to replace Gregorie in 1955.
At the Chicago Century of Progress Exhibition (1933-1934), Ford displayed a concept vehicle called the Briggs Dream Car, a rear-engine car with unitized body designed by John Tjaarda of Briggs Manufacturing Company, Ford's major body supplier.