The OXO Flip-In Lid Hamper features a lid constructed of four flaps that flex down when clothes are placed in the hamper, then automatically flex back into position to contain and conceal the dirty laundry inside. The Flex-Lid provides all the benefits of a covered hamper without the hassle of having to remove a lid every time clothes are added.

Credits: Smart Design team: Erica Eden, Agnete Enga, Arsenio Garcia, Tara Marchionna, Richard Whitehall and Boris Kontorovich
Client: OXO
Contact: Mercedes Coats: Mercedes.Coats@SmartDesignWorldWide.com

DECEMBER 2008—In advance of an IDSA-sponsored presentation that Smart Design’s Femme Den group will deliver in Las Vegas at the 2009 CES, this edition of the WHOSNEXT series engages with the group and drills into the challenges of being a female consumer as well as the design opportunities their currently unmet needs present.

What is the Femme Den and how did it come about?