Championing a material-led design approach and the key principles of reduction and simplicity, the Nokia Colour and Material Design Strategy has driven a new design language and created an impactful, character-rich brand identity that allows Nokia to stand out from the crowd. This approach has enabled Nokia to innovate through materials, bringing color distinctly back into a market that was historically black and gray. This consequent approach to product making builds on Nokia’s heritage of color, quality and mastery.
To help enable individuals to be designers of their lives, Design the Life You Love combines design concepts and applies those to life. Workshops are created to teach design thinking as a creative tool for life. Goals include to make the design process accessible to nondesigners and to test the efficacy of the process by pushing boundaries and applying it to life.
The Armour Bra by Under Armour is a sports bra that embraces the differences in women’s bodies so the customer can easily find the bra that is designed to fit her best. The Armour Bra’s innovative sizing uses ribcage and cup size, rather than simply offering the traditional small, medium and large sizing. It is both fierce and feminine, reflecting the characteristics of Under Armour’s female athletes.
Designed by Under Armour and Smart Design for Under Armour
The 2013 Samsung TV Design Concept & Story was created to transform the visual brand with powerful storytelling techniques. It achieved this by capturing the language of the consumer and creating a visualization of the consumer’s language. The overall purpose was to provide consumers with a consistent story.
Designed by Sung-hoon Kang, Kyung-pyo Hong and Jae-deok Yun of Samsung Electronics Co. Ltd.
Emphasizing collaboration, good design and an understanding of its users, the KOR Water Design Strategy consists of a strategic roadmap to transform a single-product firm into a powerful brand selling more than 40 products across four continents. The core of the strategy was to spread water advocacy through the sale of bottles that empower people to stay hydrated and healthy.
Apnicure Mouthpiece Measurement Tools were designed to take the guesswork out of measurements for Apnicure’s special device that eases the symptoms of users suffering from sleep apnea. The Apnicure Mouthpiece Measurement Tool enables any technician to make the right analysis for the mouthpiece of the device on the first trial, creating a mouthpiece that is specially fitted to each patient’s mouth cavity.
The E Ink SURF Display Strategy was created to produce product concepts that would illustrate innovative use of the SURF technology. SURF stands for “segmented, ultra-thin, rugged and flexible.” The unique properties of the SURF technology include sunlight readability, the ability to create any 2D shape, a less than .5 millimeter thinness, a durable shatter proof surface and a low power consumption.
The Aircraft Owners and Pilots Association commissioned a study about why only about two in 10 students currently finish flight training. The results of the study prompted the organization to create three guides: one for flight students, one for flight instructors and one for flight school administrators. The aim is to support the adherence to flight training through a series of worksheets, checklists and suggestions relevant to each audience.
Pacifico came to the design team for a human-centered customer relationship strategy that would set up the organization to best serve its new, prospective clients: the expanding middle class in Peru. The new relationship model will guide Pacifico’s behavior and processes through all touchpoints and all distribution channels.