About the Talk: After an organization positions itself to support a number of different brands while sustaining significant market share in multiple industries, the challenges it faces require a very thoughtful design strategy and a design team diligently focused on execution. Ken Musgrave, IDSA and the design leadership at Dell know all about those challenges. In this talk, he discusses Dell’s evolving design strategies and practices at length and shares two brief case studies.

Image via chrissonksen.wordpress.com

Ken Musgrave, IDSA will deliver the keynote talk at our Austin conference on Apr. 15. When we asked him to share a couple of thoughts on the conference theme, The Business of Design, Ken talked to us about the importance of learning—and who is applying lessons they've learned about the value of design.

Ken Musgrave, IDSA | Dell

Ken Musgrave, IDSA is director of industrial design and usability at Dell Inc. in Austin, TX. Before Dell, he was with Becton Dickinson, a medical technology company, where he served in various product development leadership roles. He was previously at Ratio Design Labs, an emerging design & technology development firm in Atlanta, GA.

In his spare time, Ken enjoys mountain biking and sailing, especially in the greater Austin area. His early passion for outdoor sports led to an interest in design.

Inter-Action Momentum

08.16.06

Designer Spotlight Recording

The capabilities of products are increasing much faster than they used to. How do designers keep up? While working as creative director at frog, Mark delivered this guide for achieving positive momentum in user interface. Run time: 54 minutes.

IDSA Member Price: $10
Non-Member Price:   $20