Chris Rockwell, IDSA, the president and founder of IDSA Patron Lextant, is based in Columbus where his user experience consultancy helps clients like Microsoft, P&G, Motorola, Whirlpool, American Eagle, Cardinal Health and Johnson & Johnson deliver products and solutions aligned with the emotional, behavioral and experiential needs of their customers. The Lextant team works in a spectrum of domains that includes consumer package goods, health care systems, durable goods, retail apparel, consumer electronics and information technology systems.
How do we know what experiences people desire? How do we measure the effectiveness of our design solutions? This webinar demonstrates research methods and processes that can be used to answer those questions. Run time: 59 minutes. (Note: May see black screen for first two minutes)