In one memorable day recently, Lextant President Chris Rockwell worked for clients that make diapers, outerwear, surgical staplers and automotive parts.

The array is a result of Lextant’s unusual approach to its business, which uses social sciences to understand people at an emotional level to help clients design better products and services.

“And I thought, ‘This job is all right,’  ” said Rockwell, whose design-research firm has headquarters in the Smith Bros. Hardware building Downtown.

Chris Rockwell, IDSA | lextant

Chris Rockwell, IDSA, the president and founder of IDSA Patron Lextant, is based in Columbus where his user experience consultancy helps clients like Microsoft, P&G, Motorola, Whirlpool, American Eagle, Cardinal Health and Johnson & Johnson deliver products and solutions aligned with the emotional, behavioral and experiential needs of their customers. The Lextant team works in a spectrum of domains that includes consumer package goods, health care systems, durable goods, retail apparel, consumer electronics and information technology systems.

EXPERIENCABILITY

06.16.09

Designer Spotlight Recording

How do we know what experiences people desire? How do we measure the effectiveness of our design solutions? This webinar demonstrates research methods and processes that can be used to answer those questions. Run time: 59 minutes. (Note: May see black screen for first two minutes)

IDSA Member Price: $10
Non-Member Price:   $20

Design research is the new black. With each passing week, it is being more widely leveraged to obtain design and business success. In this interview, Lextant President Chris Rockwell, IDSA talks us through some of his Columbus-based firm's philosophies and practices and ponders the short- and long-term future of ID.

Talk a little about Lextant and the work you’re currently doing. Is there any project you’re particularly excited about?