The inspiration behind the redesign of Auto Zone’s packaging and identity is the recent craze of health and nutrition. To maintain a healthy body, you must eat right, balance your diet and exercise. A car must also do the same. It must have a balanced diet of fluids and its components must be maintained. The new concept encompasses six key attributes: simple, professional, inviting, established, accessible and mobile.
The FunKtion portable skate helmet was inspired by key findings based on observations that revealed a major unmet need. The research also revealed that simplicity was the key aesthetic of the true skate culture. The helmet is fastened and unfastened like a corset: The user pulls a bungee-like cord, allowing the plates to interlock and creating a tight and impact-protective shell around the head.
This collapsible skate helmet is for street skaters and pure skate enthusiasts who are looking for portability and style. It was inspired by key findings based on observation, revealing this major unmet need. The research also revealed the demand for simplicity was the key aesthetic of the true skate culture; explorations of skate culture and fashion led to the design.