A complex project that systemizes a universe of constellatory elements through a streamlined set of visual tools (constellatory symbol and diagram and typeface) determined at a workshop held with Brazilian and foreign designers, the curatorial and educational teams and 12 students and professionals chosen through the appraisal of proposals and portfolios. 30 different posters, one by each of the workshop participants, translate the same set of system rules. A catalogue with 60 jackets derived from these posters was created using constellatory images commissioned from the artists.
The Samsung OLED TV Logo was designed to communicate a sense of life and vitality, which reflect the characteristics of organic light-emitting diodes (OLED): the new frontier of smart TVs. For many years TV has been dumb. Unlike phones, which have become highly intelligent, TVs have not evolved to the same degree. Samsung’s new OLED TV is so smart that it understands its users. It recognizes people’s voices and senses their gestures, making changing the channel and accessing other functions natural and intuitive.
The Clear Rx V2 features pharmacy bottles with a color-coded ring system, an upside-down bottle design with a flat wrap over the label, and an integrated patient information card. These features help the user to identify and select the appropriate medication.
Designed by Ryan McCoy, Stacy Abel, James Wilson, Adam Hoppus, Phillip Noren, Mathew Franks, Chris VonDohlen and Jessica Beeler of Target Corp.; Michael Makhlouf, John Vassallo, Gordon Beecroft and Duane Sawyer of Berry Plastics
The Corrugated Package reimagines a sustainable, recyclable and biodegradable way to package laptop computers. Bamboo, a rapidly renewable and recyclable resource, replaces traditional cushioning. Inside the box, the structure has been redesigned to optimize space and reduce the size of the package.
Known for its unique structure, Grafik Plastic is a collection of interchangeable eyeglass frames. The semitranslucent packaging reflects the unique brand with a fun and interactive aesthetic and functionality. It was designed to inspire users to look into the packaging and create the feeling that they are a part of the product.
The new NIVEA Logo is a clean and fresh look at one of the oldest and most established skincare brands in the world. The goal of the project was to design a universal identity for NIVEA as part of a larger effort to rebrand the company. With thousands of products sold worldwide, the logo is used on a mass scale on products and across marketing and promotional materials.
Designed by Yves Behar, Josh Morenstein, Noah Murphy Reinhertz and Dan Snyder of fuseproject for Biersdorf
PACT is an apparel brand of underwear, t-shirts and socks that blends iconic design, sustainable textiles and support for powerful social and environmental causes. PACT’s packaging solution includes a system of boxes, hangtags and stickers that convey PACT’s brand message of sustainability, adaptability and design. The packaging system helps to identify and communicate the brand attributes while maintaining a fun and whimsical feel.
Designed by Yves Behar, Sara Butorac and Gabe Lamb of fuseproject for PACT
Astro Gaming Retail Packaging was designed to enhance the shelf appeal of Astro Gaming products while maintaining the premium positioning of the brand. The design language combines a sleeve with simple messaging, large product imagery and a bold interactive overprint with a repurposable internal box wrapped in science-fiction-inspired vector artwork.
Designed by Woo, Andrés Quiroz III and Brandon Lynne of Astro Studios and Adam Barry and Chris Chang of Astro Gaming for Astro Gaming
This book shares the story and results of a comprehensive election design reform initiative, which now serves as the basis for national guidelines for ballot design and polling place signage endorsed by the U.S. Election Assistance Commission.
An integrated communications strategy was needed to better position this home health-appliances company. The existing system was cumbersome and confusing. Central to the new unified service identity is the redesigned logo, which combines a check mark (reflecting the company’s careful and considerate management of its products and service) with a heart (conveying that it cares about its customers).