The HP Chromebook, an ultra-minimalist and affordable laptop designed to make it possible for more people to access the Internet. Focusing on simplicity and minimalism, Liquid worked closely with the client's packaging designers at Uneka to create innovative forms in molded bagasse pulp, that are both environmentally friendly and protective.
Designed for use in the Leitz Icon smart label printer, the Leitz Icon label printer cartridge packaging is a roll of compostable eco-friendly printer label cartridges made from recycled paper pulp and recycled plastic. Each cartridge contains 24 yards of labels with four width options. The cartridge functions as both the cartridge body and its own protective shipping box.
Designed by Chris Whittall, IDSA, Ari Turgel, Zack Stephanchick, Matt Taylor and Dan Harden, IDSA of Whipsaw Inc. for Esselte Corp.
Pencil by FiftyThree Packaging houses the Pencil stylus designed to work with the Paper application. Pencil’s natural and expressive features for drawing, sketching and writing are built to work harmoniously with the app. It blends smart structural engineering and playful design. A spare tip and eraser parts are included, with sealed storage for them built right inside the packaging.
The UP24 by Jawbone is a wearable device that tracks a user’s sleep, activity and diet. Its redesigned packaging incorporates resource-conserving materials and is scalable across Jawbone’s portfolio of products.
Designed by Yves Béhar, IDSA, Qin Lin, Kristine Arth, Erik Kreider, Gustav Rehnby and Hardy Chambliss of fuseproject and Jawbone
The Eco-Friendly Packaging project sought to reduce the environmental footprint of products while imparting a unique, humanistic sensibility and elegant feeling. This was accomplished through a reduction in size and a change of materials, coupled with an innovative design. While other eco-conscious products communicate an ecological story through a basic presentation, Eco-Friendly Packaging has carefully considered design attributes to generate warmth and approachability.
Modal Packaging and Graphics, a new private brand for Best Buy, features a line of phone and tablet cases, Bluetooth speakers, headphones and other mobile accessories. Its mix-and-match modularity lets consumers create their own accessory solutions. Modal’s packaging is transparent and easy to open, allowing consumers to see and touch Modal products right in the store.
Designed by Leo Battersby, Rachel Thai, Amin Zahiry, Lee Croy, Jenn Manley-Lee, John Vieira and Niki Diamond of Ziba Design
The VersaFlip" jar is a multifaceted glass container designed for salsas and dips. Its wide opening and angled sides allow for dipping straight from the jar. As the contents get too low for dipping, the VersaFlip jar can be tipped on its side and stay tipped. The metal lug closure accommodates the jar’s wide opening and can be reapplied for food storage.
The packaging of the HP Chromebook 11 mimics the simple design of the Chromebook itself. A simple split-rigid box made of molded pulp is both environmentally friendly and cost effective. Multiple layers of fully biodegradable pulp provide protection without overuse of extra components and materials. A band of color across the white box indicates the color of the Chromebook inside.
Designed by Chris Palmer, Steven Shainwald and Adam Richardson of Uneka Concepts Inc.; Liquid Agency; and Sherry Chen of Be Green Packaging for Google
WE_yuyu nature branding is a food product in pill form, designed for menopausal women and sold door-to-door. WE (Women’s Energy) is packaged like medicine, including textual and visual information about its ingredients and dosage. The package includes a container that enables women to carry the day’s second pill with them to minimize the chance of forgetting to take it.
Designed by Won Seok Choi of Hong-ik University; and Ji Eun Kim and Sang Eun Jung of framewalk for YUYU NATURE
The ERA by Jawbone is a lightweight headset that serves as an extension of the wearer’s smartphone. Its packaging has been redesigned to use simple recycled materials and less PET plastic, and the design is scalable across Jawbone’s portfolio of products.
Designed by Yves Béhar, IDSA, Qin Lin, Kristine Arth, Diana Chang and Hardy Chambliss of fuseproject and Jawbone