Since the Intuos5 tablet is used by artists, retouchers and professional creatives, it was important that its packaging not only appeals to this audience but also communicates the features and improvements they would appreciate. Other goals for the packaging design were to improve the out-of-box experience, reduce material waste and open up opportunities to introduce more sustainable options wherever possible.

The Intuos 5 Touch is a highly sensitive pen-based tablet. It is a digital tool intended to emulate the natural drawing experience. It is the preferred professional work tool for digitally inclined comic book artists, photographers and other creatives.

The Original Ba is a bottle holder for babies. Its spherical shape and rounded ergonomic cuts allow the smaller hands of a child to have a better grip on the bottle during feeding, resulting in less drops and spills. The Ba also provides parents with a truly unique tool to help begin their children’s transition to solo feeding. It is made of medical-grade BPA-free silicone, making it both durable and soft to the touch.

Credits: NEW, Jason Martin, The Original, Travis Hendricks and Courtney Taylor-Taylor
Contact: Jason Martin: jason@newisnice.com

The unique weight distribution of the Nike Method Concept C1 Putter creates a very stable and forgiving putter. It was designed to significantly improve performance while still conforming to the very strict rules of USGA. At the same time, it portrays the iconic brand identity for Nike Golf, a space that Nike has very recently entered. The Concept C1 Putter was designed for professional tour players, but it can also be helpful to amateur players.

The Nike Method Core Drone is a stable and forgiving putter. It was designed to significantly improve performance while still conforming to the very strict rules of USGA. At the same time, it portrays the iconic brand identity for Nike Golf, a space that Nike has very recently entered. The Core Drone was designed for professional tour players, but it can also be helpful to amateur players.

Credits: NEW, Carl Jonsson, Jason Martin, NIKE, Andrew Oldknow, Tom Stites and David Franklin
Contact: Carl Jonsson: carl@newisnice.com

The Toddler’s Doodle is a line of washable suede shoes from an eco-certified tannery. The soft linings are made of certified organic cotton, the soles are made of natural and recycled non-marking rubber, and water-based, rather than petroleum-based, glue is used to hold the shoe together. The foot form inserts and the shoebox are made of post-consumer recycled paper. Each size has a different animal on the box.

Credits: Carl Jonsson and Jason Martin of NEW and Cielo Rios of Deckers Outdoor/Simple Shoes for Simple Shoes

Contact: Jason Martin: jason@newisnice.com