The OXO Tot Feeding Line offers a comprehensive group of products that grow with children to minimize frustration as they exert their independence and learn to self-feed. It includes sippy cups, plates and bowls, baby spoons, a self-feeding fork and spoon, and snack cups. A modular system, it is aesthetically pleasing and enables parents to reduce the clutter that comes with having kids.

The OXO Good Grips Bag Cinch replaces weak, cumbersome bread tags and twist ties. The soft nonslip pads communicate where to squeeze the Cinch; teeth-like grips communicate where the Cinch should be secured over the twisted section for a tight seal to seal in freshness and keep air out. Plus, its bright, bold colors make it easy to find in a cluttered kitchen drawer.

Credits: Smart Design Team: Kirsten Climer, Michael Schumann, Stephanie Scherer and Eric Freitag
Client: OXO
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

The Good Grips Water Bottle is OXO’s answer to the water bottle craze, but is designed with real and tangible benefits. It has a wider opening that enables the user to easily fill the bottle with ice cubes. Additionally, it is made of BPA-free Tritan, which is as durable and safe as metal.

Credits: Smart Design team: John Kiechel, Dominik Langhammer, Jonathan Cedar and Eric Freitag
Client: OXO
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

The OXO Tot line offers a comprehensive group of products that grow with children as they develop and help minimize frustration as they exert their independence and learn to self-feed. It includes sippy cups, plates and bowls, baby spoons, self-feeding forks and spoons, and snack cups. A modular system, it enables parents to reduce the clutter that comes with having kids.

Credits: Brook Kennedy, Steven Vordenberg and Eric Freitag of Smart Design and Karla theLosen, Michelle Sohn and Connor McNamara of OXO

Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

The OXO Tot Sprout Chair is an extended-use chair that grows with a child, from 6 months to 5 years. The seat adjusts in height and depth, and the footrest is height adjustable. A depth-adjustable tray accommodates babies as they grow and can be removed so the chair can be pulled up to the table. For children over 3, the crotch post, tray and harness can be removed so kids can sit comfortably at the table.

Credits: Brook Kennedy, IDSA, Colin Kelly, Jonathan Cedar, Eric Freitag, Nick Oxley, and John Jacobsen of Smart Design and Karla theLosen and Troy Phipps of OXO

Endura Performance Apparel Scrubs were designed to keep active doctors and nurses comfortable and professional looking. Unique features include collars that don’t blouse open, a sleeve design that allows versatile movement, a waistline and inseam that adjusts to male and female bodies, pockets that prevent spillage, breathable mesh panels for circulation and adjustable leg lengths.

Credits: Dan Formosa, Whitney Hopkins, Jin Seo, and Eric Freitag of Smart Design and Carl E. Hall Jr. and Stephanie Carroll of Cardinal Health