The design strategy for the AM product line was to create an all-in-one portable solution to remove the grime on personal screens while evoking a design language that actually makes cleaning fun. Extensive research revealed a microfiber cloth that is gentle enough to be used on electronic device screens but tough enough to easily clear away smudges, dirt, dust and fingerprints.
Designed by Rinat Aruh, IDSA, Johan Liden, IDSA, Erik Jarlsson, Rogerio Lionzo and Frank Zaremba of aruliden
Working alongside more than 1,300 students and staff, the San Francisco Unified School District: A Cafeteria Designed for Me and the design team created a vision to transform school food from a one-size-fits-all program into a sustainable student-centered one. Recommendations for the future vision include family-style dining, an app that lets kids preorder meals and dinner kits for working families.
Designed by IDEO and San Francisco Unified School District with support from The Sara and Evan Williams Foundation
Charge in minutes, for free. Tesla Superchargers allow Model S owners to travel for free between cities along well-traveled highways in North America, Europe and Asia. Superchargers provide half a charge in as little as 20 minutes and are strategically placed to allow owners to drive from station to station with minimal stops.
Mobilegear.com is an e-commerce website that empowers people to work anywhere and addresses the needs of customers, buyers and mobile workers. The site design evolved from ethnographic research, storyboards and visual sketch models, prototype wireframes and dummy interaction models. Principles of search engine optimization were integrated into the page and product layouts.
Designed by Jonathan Cofer, Daniel Amara, Doug Nash and Ana Melendez of Mobilegear.com
The Ames Brand Strategy rediscovered the roots of Ames Tools with new brand colors, materials and detail finishes that help the company stand out while celebrating its heritage. The cohesive design strategy uses a visual language that is designed to be both powerful and unifying.
Designed by Jared Aller, Beau Oyler, Julian Bagirov, Jana Badger, IDSA, Charles Bates, Cristina Rotundo and Andrea Yung Toth of Enlisted Design; and Aaron Abbott, Jeff Koenig, Karen Richwine and Eric Bernstein of The Ames Companies, Inc.
PUBLIC Office Landscape is a new office furniture system based on ergonomic seating to encourage better collaboration everywhere: at the desk, in circulation and group spaces. This modular system of surfaces, storage and seating enables a broad range of work settings and postures from casual to formal.
Designed by Yves Béhar, IDSA, Noah Murphy-Reinhertz, Naoya Edahiro, Qin Li, Logan Ray and Andrea Small of fuseproject for Herman Miller
The Life Technologies Design Strategy was intended to bring cohesiveness to the legacy brands of Life Technologies, a global company with customers in over 160 countries. The strategy project aimed to unify, convey and reinforce a cohesive design, user experience and commonality across all products from past as well as future acquisitions. Legacy products have been redesigned to embrace the new brand design identity.
The Motorola Design Strategy:Moto X Family and Moto Maker personalization and distribution model invigorates the Motorola brand with a new line of products that appeals to customers in the global smartphone market. The Moto Maker website enables users to personalize their phone, resulting in a one-of-a-kind product for the consumer.
Designed by Motorola Mobility - Consumer Experience Design
Backpack PLUS: a comprehensive toolkit to empower and activate Community Health Workers assists critical volunteers in delivering better quality care more efficiently to underserved populations in the developing world. The Backpack PLUS combines strategic intervention frameworks, packaging, informational materials, decision support tools and mobile services into a unified, holistic system that includes key physical, digital and service-level components.
The Athlete’s Plane is an interior cabin concept designed with athletes in mind. It provides pre- and post-game necessities to maximize athletic performance, readiness and recovery. Amenities include lie-flat seating to accommodate athletic builds, plug-into compression sleeves to ice sore muscles, a zoned cabin configuration to separate noise, and in-flight biometric testing and analysis.