Championing a material-led design approach and the key principles of reduction and simplicity, the Nokia Colour and Material Design Strategy has driven a new design language and created an impactful, character-rich brand identity that allows Nokia to stand out from the crowd. This approach has enabled Nokia to innovate through materials, bringing color distinctly back into a market that was historically black and gray. This consequent approach to product making builds on Nokia’s heritage of color, quality and mastery.
Using a bold typeface, familiar gestures and a cohesive brand message, the Ouya user interface helps tell the brand story and bring gaming back to users. This strategy has established OUYA as a strong new brand that responds to and reflects the passion and creativity of the community that helped to build it.
Designed by Yves Behar and Logan Ray fuseproject for OUYA
The RCS 5 Boomer is a hardware and software interface solution designed for drill rigs. It assists, monitors and controls the rig and enables local or remote control. The control system can receive and collect status information about the various functions and components. It also logs statuses, events and error information for future analysis.
Designed by Atlas Copco Industrial Design Competence Center of Atlas Copco Rock Drills AB
The TYLT Brand Strategy features a bold new look and feel from the website and company logo to the products, packaging and tagline. The design team extensively explored various style sheets, color treatments and brand marks to arrive at a fresh urban look that would resonate with TYLT’s customers.
To address the lack of adequate sanitation facilities in Kumasi, Ghana, the Clean Team for Unilever + Water & Sanitation for the Urban Poor (WSUP) teamed up to provide a safe and suitable in-home sanitation solution. Users receive a portable toilet that is serviced three times a week and enables families to pay on an incremental basis.
Designed by IDEO.org, Water & Sanitation for the Urban Poor and Unilever for Water & Sanitation for the Urban Poor and Unilever
The NIVEA design strategy was inspired by NIVEA Crème’s original round blue tin with its distinctive blue-and-white lettering. Innovative features include packaging designs and forms adorned with the powerful blue icon and a slanted top that faces the consumer in the store and at home. The new design language communicates a unified look and feel for the NIVEA brand.
Designed by Yves Behar, Logan Ray and Andrea Small of fuseproject for NIVEA
The Collective Action Toolkit was designed for community leaders who want to bring together groups to solve problems in their community. Developed specifically for nondesigners, it encourages problem-solving with activities that draw on each participant’s strengths and perspectives in pursuit of a common goal. Its emphasis on action challenges groups to align, describe and evolve solutions to fit their communities.
The challenge of this design strategy was to create a unique, original brand suitable for domestic and foreign markets that evokes the local culture and is dynamic, modern and flexible in application. In addition, the client also wanted it to be adaptable to the period of the 2014 World Cup. Brand guidelines that direct all its applications were developed through field research and the internal and external analysis of iconography.
Despite an executive mandate to build the user-experience capability, it is impossible to build momentum within GE without creating value directly with the individual businesses. This strategy developed in parallel with executing a series of pilot projects that apply user-experience thinking to high-profile software applications.
The objective of this strategy was to reinvigorate the Motorola RAZR brand and align it closely to the Verizon DROID brand so that the combined marketing dollars spend by both companies would have the broadest reach possible. The net result was to elevate the RAZR brand and refocus the DROID brand.