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As a result of ramped up protection on the part of the Transportation Security Administration (TSA), travelers felt stressed by and at-odds with security officers. TSA then shifted its focus from being object-oriented to behavior-oriented. The design team created a curriculum to calm the checkpoint experience for use by TSA managers when training security officers about the organization’s new people-centered approach of security strategy. TSA is currently training its workforce of 43,000 employees at 450 domestic airports with this curriculum.

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This pediatric facility sought to develop a strategic plan that addressed the spaces, services and structure that would define a relevant and consistent brand experience. Cinco Ranch represents the next generation practice of Texas Children’s Pediatric Associates. While developing the design strategy, the team identified new brand values, defined design based on family needs, created a platform to catalyze change and proposed alternate staffing models and career paths.

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In 2008, Targus set out to define its brand through design by focusing primarily on design conscious Mac users. The outset involved distilling the essence of both Targus and Mac and developing three design languages that were presented to consumers via online testing. The end result imbues a unique Targus aesthetic that compliments Apple products.

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The goal of Tangible Steps Towards Tomorrow (TSTT) was to inspire educators with new approaches to the challenges of early education focused on three core areas: teacher retention, parent engagement and community involvement. TSTT designed 10 scenarios that help engage parents, empower teachers and connect schools. Within three months of being launched, 2,800 TSTT strategy books were requested by organizations in the education field.

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Designed specifically for Brazilians, Positivo developed a low-cost Faces product line which includes a CPU, monitor, keyboard and mouse. Keeping focus on a narrow market enabled Positivo to design a product line that would satisfy consumer needs which include: low-cost, mobility, DIY mentality and pride in Brazilian-made products. Since the product launch in September 2008, Positivo has enjoyed 4% sales increase in the second month and another 11% increase in the third month. 

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In an effort to modernize the design approach for business PCs without deviating from its successful heritage, Dell introduced Onyx, which embodies clarity, performance and sophistication. The Onyx product line is the result of a challenge from consumers to design a product that 100% of business customers would be passionate about. With its crisp, disciplined use of geometry, use of authentic materials and redesigned logotype, the Onyx design demonstrates Dell’s commitment to the design revolution.

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The NYC Department of Health sought to remove the stigma of shame associated with condoms by designing a dispenser shaped like the warped outline of a condom into the surface of one’s wallet. The sophisticated design was acceptable for placement in myriad environments, from high-end restaurants to homeless shelters. The intent driving this effort was to raise awareness and adoption of the condoms by NYC citizens, as well as the adoption of the dispensers by private businesses and public organizations.

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A three-stage strategy was developed in implementing new product development: (1) integrate usability with industrial design; (2) lead innovation through usability; and (3) establish usability as a standard of innovation. The outcome of this approach to new product development led to dramatically improved product quality, making user-behavior more visible and developing standard-setting products.

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The designers set out to develop a new model of teaching for Ormondale Elementary School. Investigative Learning (IL) moves the responsibility of learning to students who are encouraged to own their individual education and are encouraged to ask questions and seek answers. Today IL is a daily part of every classroom at Ormondale Elementary School. The school superintendent credits the program with both student and teacher enthusiasm.

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The EXO Design Language was developed with the IT professional in mind. As critical members of their organizations, IT professionals require visual and functional consistency in datacenters to react in limited amounts of time. The end product communicates the Dell attributes of power, professionalism and robustness, while on the inside establishing a consistency of components to help minimize learning curves.