Heidi McBride founded and leads the Research and Strategy team at Teague. Working intimately and collaboratively across the company’s extensive and multi-disciplinary teams, she connects research insights to strategies for products, services, brands and business directions. In addition to motivating and inspiring her team, Heidi combines her knowlede of business and design to lead a broad range of programs which include everything from trend forecasting, brand design, design language, product positioning, ethnographic, research, scenario development, portfolio planning, and future concepting.
Heidi has been working with business leaders since 1991 to identify opportunities for growth and inspire the design process. During that time she’s led innovation initiatives for clients in a broad range of industries including aviation, financial services, retail, consumer packaged goods, consumer healthcare, office furniture, web services, technology and consumer electronics.
Prior to joining Teague, Heidi spent 12 years at Doblin as an Account Lead. Heidi has a bachelor’s degree in marketing from the Honors Tutorial College at Ohio University and a master’s degree in marketing and international business from Indiana University.