DeWalt Worksite Radio/Charger

The DeWalt Worksite Radio/Charger truly exemplifies the power of design by incorporating a must-have product (a battery charger) into a desirable product (a radio) giving customers "permission" to purchase the product. Wrapped in a roll cage that shouts strength, this rugged boom box can withstand abusive treatment and harsh weather. Oversized control knobs are easily visible and accessible to a gloved hand and perforated steel protects speakers. Catalyst juror Gad Shaanan, IDSA, president, Gad Shaanan Design, Inc., said, "This product brings the credibility of an 'entertainment' tool to the workplace, giving the Radio/Charger a human touch in an otherwise rough environment, while proving longevity and credibility in the marketplace with continuously strong sales since 1999." The Worksite Radio/Charger created a new product category for DeWalt while maintaining price point and sales volume in the cordless tool marketplace. Even though the typically product cycle in the cordless arena is two years, the cycle for the Radio/Charger, so far, has been 2.5 times longer, lasting over five years. In addition, revenues from the Worksite Radio/Charger have increased the revenues of the system expansion category over 2.5 times, making up 60 percent of the revenues of the system expansion category, and have turned the category from a minor role with only one percent of the overall product revenues to 3.5 percent of the cordless division revenues. The DeWalt Worksite Radio/Charger was a 2000 Silver IDEA winner in the Consumer Products category.

DESIGN
Altitude, Inc and
Black & Decker, Inc

CONTACT
Heather Andrus, Altitude, Inc
617.623.7600
h_andrus@altitudeinc.com