The Nike Triax Watch series was the first electronic product for the giant sports appeal firm. The product sells at an annual rate of 2 million units, generating nearly $100 million each year. Spin off products include speed and distance versions, stopwatches and heart rate monitoring systems. Catalyst Chair Carole Bilson, IDSA, director, product design & usability, Pitney Bowes believes the impact of the Nike Triax 250 sports series watch was felt throughout the industry. "It was not only a springboard for Nike's success within a new market, but it clearly spawned industry-wide styling trends and endless copies." The Nike Triax has launched over 100 subsequent models over the past six years. The Nike Triax was a 1999 IDEA Gold winner in the Consumer Products category and was awarded a Designs of the Decade Award in 1999.
ASTRO Studios Inc.
and Nike, Inc.
Brett Lovelady, IDSA, ASTRO Studios Inc.