Delta Pull-Out Spray Project

Delta's Pull-Out Spray series helped establish the firm as a market leader. Before the product's 2000 introduction, Delta had a 1.6% market share in the pull-out faucet arena. Two years after the introduction, Delta had 23.2% market share. Design played an integral role in the product, as the pull-out series was initially driven almost entirely by the ID department. As a result, the ID department is a contributor to the company's strategic product planning process. Juror Dean Dipak Jain, Kellogg School of Management, Northwestern University, agrees that the return on investment is one of this year's great ID success stories. "The huge ROI-2777% on the 470 model and 857% on the 474-transformed corporate planning for new products and more active involvement of ID in the process and the company. The Delta Pull-Out Spray Project was a 2000 Bronze IDEA award winner in the Furniture category.

DESIGN
Delta Faucet Co.

CONTACT
Milthila Patel
212.697.2600
mpatel@gibbs-soell.com