Catalyst Program Seeks Great Design Stories

HERNDON, Va., Nov. 13, 2012 – The Industrial Designers Society of America’s (IDSA) Catalyst Case Study Program is accepting applications starting today through Friday, Jan. 18, 2013, for design success stories that have made an impact on industry, the environment and society. A panel of thought leaders in business, design and academia will review the submissions.

Design firms, client companies, academic institutions or any other interested parties may nominate a design success story worthy of study, documentation and preservation. There is no restriction on dates in use, production or distribution. Above all, the submission must clearly demonstrate the positive impact of industrial design and how it raises the visibility of design’s global effectiveness in delivering value to businesses, communities and society.

Catalyst review panelists include:

• Arvind Bhambri, professor, Graduate Business School at the University of Southern California
• Robert Blaich, visiting professor, Syracuse University’s Department of Industrial and Interaction Design
• Steve Kaneko, design director, Microsoft’s Entertainment Experience Group
• Sam Lucente, design consultant
• Tom Matano, general manager of Mazda Design, Mazda
• Heidi McBride, founder of research and strategy team, Teague
• Imre Molnar, dean, College for Creative Studies
• Ken Musgrave, leads Dell’s Experience Design Competencies
• Elie Ofek, associate professor, Harvard Business School
• Ravi Sawhney, founder and CEO, RKS Design
• Robert T. Schwartz, general manager of global design, GE Healthcare
• Linda Tischler, senior editor, Fast Company
• Lorrie Vogel, general manager of considered design, Nike
• Helen Walters, writer, editor and researcher, Doblin
• Patrick Whitney, dean of the Institute of Design, Illinois Institute of Technology

To submit, visit http://idsa.org/catalyst-gallery.

About Catalyst
Since 2002, IDSA has curated a series of case studies that supplies the business community and consumers with a series of deep-drilling stories regarding how design can be leveraged to generate revenue or to positively address the social challenges of society.

About IDSA
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. The society produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate and graduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 29 professional chapters in the U.S. and internationally.

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