Can Industrial Design Education Turn the Corner?
School of Industrial Design
Why is there such a rift between design education and the growing needs of industry? How did we reach this state? Changes in the field over the past decade have forced designers in industry to rethink their approach to design to remain competitive in an increasingly complex marketplace while design education has lagged far behind.
Industry has already recognized that no one designer can handle the scope of today’s “typical” design challenge in the timeframe required. In addition there is an extensive range of new disciplinary requirements. There are demands for a broader-based in-depth understanding of more diverse technical, social and cognitive fields of knowledge…and projects of this scope can only be handled by interdisciplinary collaborative teams.
This paper examines the inability of the ‘traditional ID studio model’ to contend with the implications of these changes and describes in detail one school’s strategy to leap these hurdles.