Black & Decker Dustbuster

Dustbuster created a new mass-market category as it took the Black & Decker brand from the workshop into the home. Dubbed the "little vac that roared" by Time Magazine, the Dustbuster has continued to lead the category for thirty years.

The catalyst design case studies are available in text version ($9.99) or as an audio file ($12.99) at the IDSA Online store.

 

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Submitted by cliver on October 20, 2011 - 12:01pm