Advertise with Innovation

The Journal of the Industrial Designers Society of America

Innovation is the premier advertising vehicle to reach IDSA members, design consultancies, corporate industrial design departments, ID educators and ID schools throughout the US. Published quarterly, subscribers and design offices maintain a catalogue of back issues for reference and pass on to others. IDSA also delivers the publication digitally to members with page-turning software that gives advertisers a link to their website. Therefore, the journal provides advertising opportunities with an inherent impact and shelf life well beyond its three-month expiration.

With its clean layout, quality editorials and top-notch content, IDSA members named Innovation their number one benefit in a 2009, 2010 and 2011 membership surveys. A practicing design professional serves as executive editor for two years before handing the baton to a new member. The present executive editor is Mark Dziersk, FIDSA, who brings many years of corporate design expertise to the job. For more information on advertising rates and publication deadlines contact Katie Fleger at 703.707.6000, ext.104, katief@idsa.org.

2013 Advertising Information
Innovation is the voice of the industrial design profession. It provides in-depth coverage of design issues and long-term trends while communicating the value of design to business and society at large.This award-winning quarterly is beautifully illustrated with images of cutting-edge designs. Issues of Innovation dating back to 1982 are kept conveniently available in offices worldwide—your ad will have longevity unrivaled by other design publications. Innovation reaches more industrial designers in North America than any other ID publication. It is the publication designers go to for content and substance on industrial design, and where you want to advertise to reach those same designers who make early phase decisions during product development.

Circulation / Readership
Innovation is mailed to over 3,000 IDSA members including US and international design organizations, and C-suite executives in Fortune 500 companies. In addition Innovation is posted as a digital flipbook for members on IDSA's website. The journal boasts a pass-along readership of over 12,000. Readers come from the following types of organizations: corporations (35 percent); industrial design firms (44 percent); design educators (7 percent) and others. Readers hold positions such as business executives, corporate design managers; heads of design firms and design consultants. Readers represent all segments of industrial design including: automotive; medical equipment; furniture; consumer electronics and housewares. Advertising in Innovation is the most cost effective way to reach industrial designers.

Four-Color Advertising

Full Page (inc. 1/4'' bleed)

Half Page Vertical

Half Page Horizontal

2-page spread (w/bleed)

Highlight Your Product in the Innovation Design Showcase

Deadlines
Innovation is published quarterly. The following is the schedule of deadlines for advertising.

Spring Issue

Ad Orders - Feb. 15
Materials due – Feb. 22
Release date - March 22

Summer Issue

Ad Orders - May 17
Materials due - May 24
Release date - June 28

Fall/Yearbook Issue