IDEA Award winners receive significant international publicity and exposure. In contrast to many other design awards, most of the associated perks of winning an IDEA Award are free. As the sponsor, BusinessWeek magazine annually features selected winners in a July editorial report, which is distributed worldwide. All winners are also listed on BusinessWeek's Web site. Hundreds of newspapers and networks, including CNN, NBC, PBS, CNBC, The New York Times, The Los Angeles Times, The Washington Post and other design press around the world, pick up the IDEA story each year. In addition, IDSA's annual Yearbook of Industrial Design Excellence, featuring case studies written by the Gold winners, is distributed internationally to business executives, business schools, federal officials and designers.

Here is an overview of the other benefits of winning and their associated costs:

Publicity + Exposure + Recognition Cost
Lifetime coverage in IDSA's online gallery of winners FREE
Listing in IDSA's annual Innovation Yearbook of Industrial Design Excellence (Gold, Silver and Bronze winners receive Full-color image and description; Finalists are also listed) FREE
Copies of the Innovation Yearbook for winners Discount
Exhibition of Gold, Silver and Bronze winners at IDSA's National Conference (excluding shipping & handling for products not sent to the final judging round) FREE
License to display IDEA winner logo on winning product's packaging, advertising and merchandising materials FREE
Attendance at the awards ceremony at the IDSA's National Conference FREE
Winners' ceremony after-party (estimated; cost is included in most paid conference registrations) $250
Award certificates for each member of the design team FREE
One-of-a-kind trophy for Gold IDEA winners (additional trophies may be purchased separately) FREE