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2012NortheastDDCspeakers

MAURICE BARNWELL
Founder
IDFORUM

Maurice Barnwell received his design education in Birmingham and in Toronto. He has worked and taught in the UK, Hong Kong and Canada. In February 1991 he founded IDFORUM, the first computer newsgroup dedicated to the world of industrial design. His teaching career covers three decades and includes courses concerned with the history of design, history of communication design, images, text and ideas, the cultural controls of design, design in society, design creativity and research in design. Barnwell is a well-traveled speaker and has presented at conferences in Europe, Asia and North America. His current research is focused on the changing nature of design. His most recent publication, Design, Creativity and Culture: an orientation to design was published by Black Dog in October 2011.

Session Title:
Design: Past, Present and Future: The Path to Social Modernization?

STEWART BIBBY
Senior Lecturer
University of Lincoln

Stewart Bibby is a senior lecturer in product design at the University of Lincoln (UK) and a member of the mbrela collaborative project with the industrial design programs at San Jose State University and Philadelphia University. In 2011, the mbrela team presented collections at SaloneSatellite Milan, ICFF and NeoCon East Baltimore. He holds a master’s in education and has presented research on design education in the Far East and Europe. He is currently responsible for the cultures, drawing and design contexts elements of the undergraduate program at Lincoln.

Session Title:
Mbrela Project and the Future of Education

REGINA BLASZCZYK
Founder and Principal
Innovative Histories

Regina Blaszczyk is an award-winning historian and author specializing in innovation, design, fashion, globalization, business and technology. She is a visiting scholar at the University of Pennsylvania and an editor at the Journal of Design History. As founder and principal of Innovative Histories, she is dedicated to showcasing America’s design and innovation heritage. Blaszczyk is the author of seven books in this field, including Imagining Consumers: Design and Innovation from Wedgwood to Corning; American Consumer Society, 1865-2005; Rohm and Haas: A Century of Innovation; Producing Fashion: Commerce, Culture, and Consumers; and The Color Revolution, out in fall 2012. Her background includes experience as a cultural history curator at the Smithsonian Institution, a history professor at Boston University and director of the Beckman Center at the Chemical Heritage Foundation. She writes for Echoes: A Blog about the Past, at Bloomberg.com. Visit her website imaginingconsumers.

Session Title:
Philadelphia, the City with Design in its DNA

PETER W. BRESSLER, FIDSA
Founder and Board Chair
Bresslergroup Inc.

Peter Bressler is founder and board chair at Bresslergroup. His particular strengths include creative program planning, user research, human factors, materials and process application as well as innovative criteria conflict resolution. His current focus is on strategic business planning and entrepreneurial programs. He and Bresslergroup serve a broad range of national and international clients, including Becton Dickinson, Black and Decker, Schick, Assa Abloy and Siemens. Bressler has authored and co-authored over 100 design and utility patents. He has received over 70 national and international awards for product design, design engineering, packaging design and graphics. He is an adjunct associate professor in the Integrated Product Design Program at the University of Pennsylvania. Bressler graduated from Rhode Island School of Design, receiving several national awards including the Alcoa and Industrial Design Society of America Merit Awards for his invention of a standup wheelchair.

Session Title:
We Can Design our Future History

ERIC CHAN, IDSA
Founder
ECCO Design

Eric Chan is the founder of ECCO Design. He formed the firm in 1989 with the mission of bringing a meta-culture philosophy to the highest level of consulting through product identity and development. Numerous international publications and art and design museums worldwide have featured his work, including the 2001 MoMA show “Workspheres.” In 2007, Contract named him as one of the 10 most influential designers in America. BusinessWeek hailed him as “One of the new breed of ingenious American designers that is making the world take note.” In 2010, he received the World Outstanding Chinese Designer Award (WOCD) from Hong Kong Design Centre, the most prestigious award to recognize the Chinese heritage designer globally. I.D. magazine also named him among the 40 most influential designers in the US.

Session Title:
Magic and Logic

MICHAEL d’AMATO
Owner
TURNIN2

Michael d’Amato has been curiously deconstructing and reconstructing the world around him since his early years in Philadelphia. He studied microbiology, biomechanics and entrepreneurship at the University of Rochester and won the graduate engineering design competition. He published studies on orthopedic polymers for biomedical devices and won second prize at the business plan competitions for the Wharton Business School of University of Pennsylvania and Drexel University. His professional work includes engagement with medical device startups, gene therapy and finance.

Session Title:
Manufacturing the 21st Century

ERIC FREITAG
Director, Engineering Services
Smart Design

Freitag is committed to understanding the daily needs of patients and his passion is in tackling the complex problems in today’s health-care system. An avid fly fisherman and devoted family man, he brings over 13 years of experience to his work as a design engineer. He is responsible for overseeing projects that extend from initial ideation and research through detailed design, engineering, testing and manufacturing. Freitag has experience launching numerous medical devices, including diagnostic monitors, instrumentation and delivery devices. His skills and depth of knowledge span a wide range of industries such as health, consumer electronics, and home products. He also leads the design engineering practice and specializes in more complex programs that involve multiple disciplines, including hardware and software integration. He has established himself as a trusted advisor for companies like Johnson & Johnson, Cardinal Health, Church & Dwight, Covidien, and UCB. Freitag earned his bachelor's in mechanical engineering, a bachelor’s in economics and a master’s in design engineering from U.C. Berkeley, where he received a patent on a thermostat that used real time weather data to predict the next day’s temperature to pre-cool or pre-heat buildings. He then went on to earn a post-baccalaureate degree in hybrid electric vehicle design.

Session Title:
Old Dogs, New Tricks: Designing for Behavioral Change

DANIEL GODDEMEYER
Strategic Design Consultant

Daniel Goddemeyer is a strategic design consultant, specializing in ideation, who transforms research and insights into fresh connections. He then develops compelling products, services and experiences through the application of strong design thinking paired with long fostered design experience. He has worked at FutureFarmers, ReD Associates, Fjord, Antenna Design, Teague, Artefact and, more recently, IDEO in leading roles for clients such as Nokia, Samsung, Lego, Hewlett-Packard, Panasonic and Fujitsu-Siemens. Goddemeyer’s work has been exhibited internationally and recognized by the Art Directors Club and Industrial Designer Society of America. His most recent distinction is a Red Dot Award for one of his concept projects and the German Design Award. He currently teaches a course focused on uncovering new opportunities for services and products through cell phone data in Columbia University’s Spatial Information Design Lab in New York.

Session Title:
Invisible Behaviors: The Legibility of Our Digital Behaviors in Public Space

JAMER HUNT
Director, Transdisciplinary Design Graduate Program
Parsons the New School for Design

Jamer Hunt collaboratively designs open and flexible programs that respond to emergent cultural conditions. He is the director of the experimental Transdisciplinary Design Graduate Program at Parsons the New School for Design. He is an expert design blogger for Fast Company and he is co-founder of DesignPhiladelphia, now the largest city-based design festival in the US. Along with the Museum of Modern Art and SEED Magazine, he co-hosted and collaborated on the symposium Headspace: On Scent as Design in 2010 and MIND08: The Design and Elastic Mind Symposium. His written work engages with the poetics and politics of the built environment, and he has been published in various books, journals and magazines, including I.D. magazine, which published his “Manifesto for Postindustrial Design” in 2005.

Session Title:
Scala Framing for Complexity

HILARY JAY
Founding Director
DesignPhiladelphia

Hilary Jay is an award-winning curator, design journalist, entrepreneur and founding director of DesignPhiladelphia. In fall 2000, she was named director of The Design Center (TDC) at Philadelphia University, charged with repositioning the institution to reflect the university’s broadening design and technology curriculum. During her nine-year tenure, she curated numerous exhibitions supported by grants from the Philadelphia Exhibition Initiative, a program of the Pew Center for Art and Heritage. Through successful fundraising, Jay has overseen the mounting of exhibitions such as The Graphic Imperative: International Posters for Peace, Social Justice and the Environment, the establishment of programs such as Fabric of Philadelphia and Design Education Creativity Kits (DECKS). She is a past board member of the Philadelphia Furniture & Furnishings Show, COLLAB: professionals supporting design at the Philadelphia Museum of Art, the Philadelphia Art Alliance and the American Institute of Architecture, Philadelphia Chapter. Jay currently serves on the Mayor’s Board for Arts, Culture and the Creative Economy.

Session Title:
Where are They Going? Where Did They Come From?

DEBERA JOHNSON
Executive Director of the Center for Sustainable Design Studies (CSDS)
Pratt Institute

Deb Johnson founded the Pratt Design Incubator for Sustainable Innovation in 2002 during her tenure as chair of the Industrial Design program. Under her leadership, the Incubator has helped launch over 25 design driven enterprises in four sectors: clean energy, fashion, product design and design consulting. The Incubator provides affordable space and mentorship for their community of 12 startups. It also offers business development programs for design entrepreneurs. In addition, the Incubator manages social innovation projects by assembling design teams of freelancers and students to work with nonprofit organizations and industry.

Session Title:
Turning Designers into Design Entrepreneurs

 

CHARLES MAURO
President
MauroNewMedia

Charles Mauro is president of MauroNewMedia, a New York-based consulting firm specializing in usability engineering and user interface design. Over his 35-year career, many leading corporations and startups in a wide range of industry sectors, including financial services, consumer products, industrial systems and military applications, have retained him. He holds numerous US and international patents covering user experience (UX) and product design. He has been responsible for complex UX design solutions currently running on major world markets. He is the chair of IDSA’s Design Protection Section and IDSA’s liaison to the USPTO for Design Day 2011-12. He has lectured on UX design and usability at MIT, Stanford University and other leading educational institutions. Mauro has been retained as an expert witness in over 50 major cases representing leading high technology companies covering UX and product design patent litigation. He has received awards and citations from the Human Factors and Ergonomics Society, Association of Computing Machines and NASA. He has been quoted in Science, The New York Times, BusinessWeek and The Wall Street Journal. He writes about UX related trends on the blog Pulse>UX. He has a bachelor’s in industrial design from The Los Angeles Art Center College of Design and a master’s in ergonomics and biomechanics from New York University.

Session Title:
A Trajectory of Industrial Design: from Raymond Loewy to Steve Jobs

JOEP MEIJER, LCA
Technical Expert
Sustainable Minds

Joep Meijer is an expert in quantifying environmental performance using lifecycle thinking and lifecycle assessment (LCA) methodologies. He has performed LCAs for over 300 products, has worked for all major materials manufacturers, many consumer products and design firms to integrate the science and vision of a measured approach to sustainability. Measured means, if you do not know where you are (your footprint), how do you know where you are going and when you get there? He is helping companies in developing sustainability strategies and making informed decisions during R&D, innovation and design. He has a seat on the US Green Building Council’s Material and Resources Technical Advisory Group, which is part of the ASTM committee on sustainable construction and is the LCA technical expert at Sustainable Minds. He works with design teams and conducts workshops, webinars and training to over 1,000 people making decisions about products and design. Meijer is a graduate of the University of Nijmegen in environmental chemistry.

Session Title:
The Biggest Innovation Driver in 2012: Environmental Performance

Workshop Title:
Pragmatic Sustainable Design for Product Designers

BILL MOGGRIDGE, FIDSA
Director
Smithsonian’s Cooper-Hewitt, National Design Museum

Bill Moggridge is the director of the Smithsonian’s Cooper-Hewitt, National Design Museum, the only museum in the United States devoted exclusively to historic and contemporary design. He designed the first laptop computer, the Grid Compass, which launched in 1982. He describes his career as having three phases, first as a designer with projects for clients in 10 countries, second as a co-founder of IDEO where he developed design methods for interdisciplinary design teams, and third as a spokesperson for the value of design in everyday life through the Cooper-Hewitt. A Royal Designer for Industry, Moggridge pioneered interaction design and is one of the first people to integrate human factors into the design of software and hardware. He has taught at the Royal College of Art and at Stanford University. His books, Designing Interactions and Designing Media, reveal developments in the design of technology through interviews and commentary.

Keynote Title:
What's Next?

NATALIE W. NIXON, Ph.D.
Associate Professor
Philadelphia University

Natalie Nixon is a hybrid thinker, comfortably synthesizing creative and analytical thought processes from design and business to arrive at innovative opportunities. A practitioner and researcher of design thinking, she has 15 years of experience as an educator on the secondary and university levels and worked in the fashion industry as an entrepreneurial hat designer as well as in apparel sourcing for The Limited Brands in Sri Lanka and Portugal. Nixon’s research and consulting interests are in integrative strategic design, experiential service design and applying strategies from the fashion industry to a range of sectors, using style as a competitive advantage in order to build brand distinction. She is certified by the National Charrette Institute at Harvard’s Graduate School of Design to lead charrette trainings; she uses the charrette methodology to lead ideation, opportunity finding and consensus building for a range of organizations. She earned a bachelor’s (cum laude) in anthropology and Africana studies (double major) from Vassar College, a master’s in global textile marketing from Philadelphia University and a doctorate in design management from the University of Westminster, London.

Session Title:
Designing Graduate Business Education

JAMIE SALM
Creative Director
Mio

Born in Medellin, Colombia in 1978, Jaime Salm was always interested in the arts and sculpture. He studied at several art academies with independent artists and local architects. He received a bachelor’s in industrial design in 2001 from The University of the Arts in Philadelphia. Following his graduation, he co-founded MIO. He exhibited his first collection of furnishings at the 2003 International Contemporary Furniture Fair. Since then, products from the MIO Collection have been showcased by Material ConneXion, The Ontario Science Center, The National Building Museum in Washington and The Museum of Scotland in Edinburgh, among others. His work has been widely published in periodicals including Metropolis, Interior Design, The New York Times, Newsweek, Contract Magazine and Azure. In 2005, his designs were recognized with the Best Collection Award at the New York International Gift Fair. His work is part of the Cooper Hewitt National Design Museum’s permanent collection. He has been a guest speaker at the Pratt Institute and Parsons in New York City, The University of Pennsylvania, The University of the Arts in Philadelphia and the TCDC in Bangkok.

Session Title:
Green Design for Everyone

CAMILLO SASSANO, Ph.D., IDSA
Industrial Design Lead
IBM

Camillo Sassano is an industrial design lead and design strategy consultant at IBM. His role with the hardware experience design team focuses on developing a unified hardware branding language for a worldwide product line. He also supports areas of business innovation between the industrial design team, corporate communication and IBM research. He has worked as a design lead and design strategy consultant in numerous internal and external consulting projects. His work ranges from exploration workshops and award-winning product design to the continuous development of an industrial design program for a Global 500 company. Sassano received a master’s in architecture and a doctorate in industrial design from the Politecnico University in Milan, Italy. Before joining the IBM design team, he worked as a design consultant in Italy and in the US, including several years with Richard Sapper Design Services and three years as coordinator of the IBM Design Workshops in Milan. His current focus is on the strategic application of design in the business–to–business environment.

Session Title:
Smarter planet and the Role of Design at IBM

CHRISTOPHER SHARROCK
Dean, College of Art, Media and Design
University of the Arts

After leaving art school, Christopher Sharrock began a career as a freelance illustrator but received a job offer as a representative at a large illustration agency in London. He soon left the agency to set up his own agency. Next, he worked on the groundbreaking British television show "Spitting Image" drawing caricatures of celebrities and then sculpting these in clay. The heads were molded to make the puppets that the show was known for. He later moved into higher education, becoming chair of a new master’s program in illustration at St. Martin’s School of Art in London. He worked at a number of British universities and was later dean of Camberwell College of Arts, part of the University of the Arts, London. He is now dean of the College of Art, Media and Design in the University of the Arts in Philadelphia (not affiliated with the school in London of the same name).

Session Title:
Where are They Going? Where Did They Come From?

MATHIEU TURPAULT, IDSA
Partner, Director of Design
Bresslergroup Inc.

As director of design, Mathieu Turpault leads a team of accomplished multidisciplinary designers working across a variety of projects and industries. Recent Bresslergroup projects include the MDEA award-winning Bactec FX for BD, several products for Black & Decker and for VingCard Elsafe. He has won numerous awards including IDEAs, MDEA & ID among others. Turpault is a graduate of the Superior School of Industrial Design of Paris (ESDI). A native of Paris, Mathieu manages client relationships across states, countries and continents.

Session Title:
Business Growth through Multi-Sensory Brand Language (MSBL)

GÖTZ UNGER
Associate Professor and Founding Director, Industrial Design Department
Philadelphia University

Götz Unger, associate professor and founding director of the Industrial Design Department at Philadelphia University, holds a master’s in design from the Royal College of Art, London and a Gesamthochschulabschluss in design from the University of Kassel, Germany. In his role as manager of design development groups, he has led interdisciplinary teams in numerous development and research projects. He has practiced as a freelance designer in the US and in Europe, with products on the market and in exhibits in both continents. His work has been featured in publications here and abroad. Professor Unger maintains a design studio and design consultancy in PA.

Session Title:
Mbrela Project and the Future of Education

TUCKER VIEMEISTER, FIDSA
President
Viemeister Industries

Tucker Viemeister builds design groups: as a founder of Smart Design (famous for Oxo “GoodGrips”), by opening frog design’s New York office, establishing Razorfish’s physical design capability group, by developing Springtime-USA, recently as lab chief at Rockwell Group, built a small research and development team into a teeming interactive business and is now president of Viemeister Industries headquartered in NYC. Clients include Apple, Coca-Cola, Cuisinart, Black & Decker, Remington, OXO, Viking, J&J, Timex, Levi’s, Phat Farm, Nestlé, Unilever, Motorola, Toshiba, Sharp, Seibu, Toyota, Nike, Knoll, Steelcase, Kate Spade, Cosmopolitan Casino, Yotel and the NYC Board of Education. His work is in MoMA and awards include the first Presidential Design Award. He taught at Pratt, Yale, Parsons and NYU. He is the Architectural League of New York’s vice president, Rowena Fund chair and an IDSA Fellow. He holds 32 US utility patents. Named after a car, he is a graduate of Pratt Institute.

Session Title:
Design = Realizing

STEPHEN B. WILCOX, Ph.D., FIDSA
Principal and Founder
Design Science

Stephen B. Wilcox is a principal and the founder of Design Science (Philadelphia), a 25-person firm that provides human factors and related consulting services for product development. He is a member of IDSA’s Academy of Fellows and has been a member of the Human Factors and Ergonomics Society for many years. He has served as a VP and member of IDSA’s board of directors and was chair for several years of IDSA’s Human Factors Professional Interest Section.

Dr. Wilcox holds a bachelor’s in psychology and anthropology from Tulane University, a doctorate in experimental psychology from Penn State and a certificate in business administration from the Wharton School of the University of Pennsylvania. He has published more than 65 articles and book chapters, including forthcoming articles in the AAMI journal, Biomedical Instrumentation & Technology  and in the Journal of Diabetes Science and Technology .

He serves on the Human Factors Engineering Committee of the Association for the Advancement of Medical Instrumentation, the Advisory Board of the Carnegie Mellon University School of Design, and the Editorial Board of Medical Device and Diagnostic Industry, for whom he has served several times as a judge for the Medical Device Excellence Awards. Dr. Wilcox was the Co-Chair of the Include 09 Conference on Inclusive Design at the Royal College of Art in London, and he is one of the organizers of the upcoming Symposium on Human Factors and Ergonomics in Health Care (March, 2012), sponsored by the Human Factors and Ergonomics Society. He is also the co-author of the Taylor and Francis monograph, Designing Usability into Medical Products (2005).

Session Title:
What Designers Ought to Know about Research

ANGELA YEH, IDSA
Define & Connect: Branding You and Connecting to Your Target Market
Yeh IDeology

Angela Yeh is the president and founder of Yeh IDeology LLC, a leading design, strategy and innovation recruitment firm in the United States. Yeh IDeology helps clients seamlessly incorporate design into their businesses and realize their full potential. In addition to Yeh IDeology, Yeh teaches career strategies at Parsons The New School for Design where she also mentors students and young professionals on personal development. She sat on IDSA’s Board of Directors as the Northeast District VP from 2006 to 2007 and chaired IDSA’s NYC chapter from 2003 to 2005. She holds a bachelor’s in psychology from the University of Bridgeport and honed her keen eye for design at Pratt Institutes master’s in industrial design.

Workshop Title:
Define & Connect: Branding You and Connecting to Your Target Market

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