2012internationalconference-speakers

IDSA's 2012 International Conference in Boston is just a few months away!

Hold on tight, because this year we are heading BACK TO THE FUTURE... What does it hold for you as a design professional, for design itself, for the ways in which design influences, interacts with and invents our future? How and why is the future we imagined years ago different from our reality and how is design poised to help create the future of tomorrow that we envision today?

Keynotes, breakout presenters and interactive workshops will lay all of it out for you, get you involved and offer you the tools, tips and insight you need to be successful. Whether you choose a specific focus or pick and choose from the five tracks of information, you are sure to be blown away. Tracks will focus on: 

  • Business of Design
  • Future Cool
  • Medical + Health Design
  • Sustainable +Social Design
  • Design Education

We have a number of great breakout session speaker bios below. Check out keynotes here.

The Future Is... Boston 8.15.12.

TOR ALDEN, IDSA
Principal
HS Design

Tor Alden is a principal of HS Design (HSD), a product development firm specializing primarily in the medical and health-care marketplace. As a principal in HSD, Alden has expertise in new product development, design research, strategy, project management and new business development. During his more than 20 years in product design and development, he has received over 30 patents and several design awards, including MDEA, IDEA, CES Innovations and Good Design. Before joining HSD, he was vice president at Logic Product Development, where he directed user research, strategy and industrial design. An active member of the Industrial Designers Society of America, Alden has served as both chair and section chair, most recently as medical section chair. He currently sits on the advisory board of the department of design at Kean University, where he is an adjunct professor. Alden received his bachelor’s in industrial design from Syracuse University and his master’s in technology management from Stevens Institute of Technology.

Track:
Medical + Health Design

Session Title:
Medical Device Design: Lipstick on a Pig or a Concerto for Industrial Design?

DR. MIKE BIDDLE
President and Founder
MBA Polymers Inc.

Dr. Biddle started MBA about 20 years ago from his garage. He grew MBA to the world leader at recovering plastics from end-of-life durable goods, such as computers, electronics, appliances and automobiles. He has received numerous international awards, including the 2012 Gothenburg Award for Sustainable Business, the 2010 Economist Innovation Award for Energy & Environment, the 2006 Intel Tech Museum Environmental Award and 2006 Tech Pioneer Award from the World Economic Forum. His TED talk received over 1 million views across the Internet in the first six months of posting and was picked up and hosted by over 50 different websites.

Track:
Sustainable + Social Design

Session Title:
Closing the Loop with Plastics through Above-Ground Waste Mining

HEATHER BOESCH
Business Operations Lead
IDEO

Heather Boesch is the business operations lead for IDEO Boston, and specializes in the intersection of design and commerce. Her primary focus is to help run the business of IDEO, but she also advises project teams, serves as a liaison between IDEO designers and clients and continuously works to adapt IDEO's design process to meet specific client challenges. Before IDEO, she was based in the Middle East, serving as the director of operations for a logistics company run by tribal Sheikhs that endeavored to bring economic relief to communities adversely affected by war. She simultaneously co-founded New World Design, a collective of designers working on humanitarian projects in post-war Iraq, including potable water dissemination networks, wheelchair distribution, mobile medical services and affordable housing constructed from US military refuse. Boesch holds a bachelor’s with honors in economics from Harvard and a master’s in architecture from the Harvard Graduate School of Design.

Track :
Business of Design

Session Title:
The Ever-Expanding Design Profession

CARLOS CARDENAS
Vice President
THE MEME Inc.

Carlos Cardenas is vice president at THE MEME Inc., a Cambridge-based consultancy focused on strategic and creative integration of research, design and technology. Cardenas has led multidisciplinary teams in strategic design and design innovation projects for leading global organizations in diverse industries, including consumer electronics, education and entertainment. He has been a faculty member and guest lecturer on design, digital media and interactive technology at several design and architecture schools in the US and Latin America. He holds a doctorate in design and technology and a master’s in design studies with a digital media concentration, both from the Harvard Graduate School of Design. He also received a graduate diploma in multimedia design and a bachelor’s in architecture, both from Universidad de Los Andes – Bogota, Colombia.

Track:
Design Education

Session Title:
Emerging Learning Experiences

STEPHAN CLAMBANEVA, IDSA
Director and Global PLM Consumer Goods & Retail Industry Consultant
Dassault Systèmes


Stephan Clambaneva is director and global product lifecycle management (PLM) consumer goods & retail industry consultant for Dassault Systèmes, the leading PLM vendor worldwide. He previously worked for IBM as a business process design consultant for the Global Business Services PLM team. He also served as environmental product lifecycle management champion and global industry leader for the IBM PLM organization. His experience spans the entire product lifecycle from ideation and industrial design through engineering, manufacturing, execution to operations and sustainability. Clambaneva is the Northeast District VP, and he was IDSA’s New York Chapter chair.

Track:
Future Cool

Session Title:
Having your Cake and Eating it too: Using Future Design Technology Today

ANN-MARIE CONRADO
Assistant Professor of Industrial Design
University of Notre Dame

Ann-Marie Conrado is an assistant professor in industrial design at the University of Notre Dame and is IDSA’s Midwest education representative. She was design manager at Insight Product Development where she received numerous design awards, including a Gold IDEA before returning to academia. She continues a consulting practice with international clients, including Panasonic and Namco-Bandai and founded the HOPE Initiative, a nonprofit working to use creative thinking to address humanitarian concerns in Nepal. She currently champions the practice of social design at Notre Dame and was awarded the inaugural IDSA Young Educator of the Year award for her contributions in the classroom. Condrado holds a bachelor’s in fine arts in industrial design from Notre Dame and a master’s degree in cultural anthropology from the university.

Track:
Sustainable + Social Design

Session Title:
Fast Forward: Future Design Evolution

AUGUST DE LOS REYES, IDSA
Senior Director, User Experience Center America
Samsung

August de los Reyes works for Samsung in Silicon Valley. Previously he was with Microsoft. There, he led teams that worked on the Windows industrial design toolkit, the metro design language and natural user interfaces integrating hardware and software. He graduated from Harvard and is a fellow of the Royal Society of Arts.

Track:
Future Cool

Session Title:
The Future of the Future of Design

MEREDITH DeZUTTER
Senior Service Designer
Mayo Clinic Center for Innovation

Meredith DeZutter is a senior service designer at the Mayo Clinic Center for Innovation. At Mayo, she and the team of designers are exploring the potential for an embedded design group (located in a live clinical practice) to affect meaningful and sustained transformation. They work on behalf of patient and provider communities to evolve the culture of the clinic but also to determine robust models for the integration of design in health care. She has over 16 years of experience identifying and developing innovative product, service and system design solutions. DeZutter has a bachelor’s in industrial design from Carnegie Mellon University.

Track:
Medical + Health Design

Session Title:
Designing for Mayo Clinic and the Future of Health Care

ANDREW DONOVAN
Application Development Development Engineer
GLS PolyOne

Andrew Donovan is an application development engineer at GLS PolyOne, a leading global provider of specialized polymer materials, services and solutions. He works to help designers find the proper materials for their application as well as give design recommendations and processing knowledge to move applications from the drawing board to production. Before joining GLS PolyOne, Donovan worked at Disetronic Sterile Products as an engineer supervising medical device assembly. He graduated from the University of Massachusetts Lowell with a degree in plastics engineering. The Society of Plastic Engineers published his scientific paper and it received the John O’Toole Memorial Award for the Outstanding Undergraduate Student Paper.

Track:
Medical + Health Design

Session Title:
Polymer Material Selection: Social, Aesthetic, Regulatory and Mechanical Requirements for a Changing Marketplace

MARK DZIERSK, FIDSA
Managing Director
LUNAR, Chicago

Mark Dziersk is a managing director for LUNAR, Chicago. Before LUNAR, he was a principal at both Brandimage - DesGrippes & laga and Herbst LaZar Bell inc.—two of the nation’s top design and innovation consultancies. He is a past president of the Industrial Designers Society of America (IDSA). He is an online expert blogger at Fast Company and serves as executive editor for IDSA’s Innovation journal. He is in his tenth year as an adjunct professor for the Master of Product Development Program at Northwestern University (NU) and lectures frequently at NU’s Kellogg School of Business. Dziersk has received numerous awards for design excellence, and he holds over 100 US product design and engineering patents. Widely recognized as an expert in his field, he has been published and quoted extensively in trade magazines and business publications including, Innovation journal, ID magazine, Time magazine and The Wall Street Journal.

Track:
Future Cool

Session Title:
Future Cool Tools

JOHN EDSON, IDSA
President
LUNAR Design

John Edson is president of LUNAR, a leading global design firm whose clients include Apple, HP, Cisco, Motorola, Philips and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients’ teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B Cross Action toothbrush and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products. This summer Edson’s first book comes out, Design Like Apple, which uncovers the lessons from Apple’s singular approach to product creation, manufacturing, delivery and customer experience.

Track:
Future Cool

Session Title:
Future Cool Tools

BILL EVANS, IDSA
Founder
Bridge Design

Bill Evans founded Bridge Design, a 20-year-old San Francisco-based design consultancy specializing in life science products. Bridge tries to get its clients to consider sustainability early in the design process. He adopted the Designers Accord, a global coalition of designers, educators and business leaders working together to create positive environmental and social impact. He has written and spoken about sustainability in medical devices for about four years and still feels like Sisyphus. He spent four years at Lunar Design and five years as vice president of design at a British appliance maker before founding Bridge. Evans is an early alumnus of the joint RCA and Imperial College Industrial Design Engineering Master’s Program (London).

Track:
Medical + Health Design

Session Title:
Getting to a More Sustainable Future for Health Care

SUSAN FABRY
Senior Design Strategist
Continuum

Susan Fabry is senior design strategist at Continuum. She holistically approaches product design. Trained in psychology and industrial design, she balances emotional, physical and environmental influences to design products and experiences to meet real people’s needs while maintaining clients’ business objectives. Leading Continuum’s Gender Research Community, Fabry focuses on understanding men and women as their roles shift dramatically in today’s society. With 15 years of ethnographic research experience, she has traveled extensively—including emerging markets, such as Indonesia, Brazil, China and Russia. She earned her bachelor’s in psychology and studio art from Oberlin College and bachelor of industrial design from RISD.

Track:
Sustainable + Social Design

Session Title:
Fast Forward: Future Design Evolution

SHIRLEY FENG
Secretary-General
Shenzhen Industrial Design Profession Association

Shirley Feng is the secretary-general of Shenzhen Industrial Design Profession Association as well as the National Industrial Design Industry Innovation Alliance. Feng was designated as one of 11th Shenzhen Top Ten Outstanding Youths, 2008 Top Ten Pioneers in China Creative Industry, the fourth Young Volunteer’s Action Contribution Award Recipient as well as the first Shenzhen Outstanding 100 Social Workers. She devotes herself to the promotion and development of industrial design industries by organizing many international forums and events for building a platform of international design and industry exchange and connection. These events help bring design service businesses between members and between members and the manufacturing industry, and as a result, created over 50 million Yuan of design value and brought over 10 billion Yuan of economic value.

Track:
Future Cool

Session Title:
The Future of Design in China

DENIS GADBOIS
Professor
University of Calgary

Denis Gadbois is a graduate of Cranbrook Academy of Art and Design (3D design) and University of Montreal (industrial design). His design teaching career started in 1987 at the University of Quebec in Chicoutimi. As a member of the faculty of environmental design at the University of Calgary, he teaches product design, multimedia studio, 3D scanning technique and panorama photography and supervised thesis. His research interests span from culture and design to his award-winning work in panorama photography.

Track:
Design Education

Session Title:
Dining Cultures: A Comparative Study in Product Design

MIKE GALLAGHER, IDSA
Vice President, Design
Crown Equipment Corp.

Mike Gallagher is VP of design for Crown Equipment Corp., a manufacturer of lift trucks and related products and services. Gallagher oversees the global design operations and leverages his competent staff to provide strategic innovation influence to an expanding and evolving company. Before his 18 years at Crown, he held various corporate design and management positions. He graduated from the University of Cincinnati in design after which he began his career at Chase Design consultancy. Gallagher has taught at Syracuse University and has juried several international design competitions. Crown Design has won over 50 major design awards.

Track:
Business of Design

Session Title:
What I Didn’t Learn in Design School

MARIANNE GRISDALE, IDSA
Creative Manager
TEAMS Design USA

With more than 20 years of experience in product design and development, Marianne Grisdale is currently IDSA’s Housewares Section Chair as well as creative manager for TEAMS Design USA. This latter role focuses on brand management, user insights, human centered design, strategy development and design management. During her career, she has received numerous awards, including a Silver IDEA. She has led projects for diverse accounts, such as Jarden, HoMedics, Kimberly-Clark, Canadian Tire, Bosch, Fiskars and Siemens. Before TEAMS, she contributed to design and project management at Herbst Lazar Bell. Grisdale has a bachelor’s in industrial design from College for Creative Studies.

Track:
Sustainable + Social Design

Session Title:
Fast Forward: Future Design Evolution

SEAN HÄGEN, IDSA
Founder
BlackHägen Design

Sean Hägen has over 20 years of research and design experience in a variety of industries ranging from architecture to aerospace with a primary focus on mission critical design and the health care industry. Since founding BlackHägen Design (BH) in 1995, he has initiated or co-invented over 80 patents for companies as diverse as Lockheed Martin, Tupperware and Cordis Cardiology. He is the principal and director of research and synthesis, and he has been the principal investigator in global user research and development projects for clients such as Convatec, Edwards Lifesciences, Ethicon Endo-Surgery and Baxter Healthcare. Hägen is currently the Medical Section Chair for the Industrial Design Society of America (IDSA). He is also a member of the Human Factors Committee in the Association for the Advancement of Medical Instrumentation (AAMI) which drafts and reviews best practices, design guidelines and standards for the medical industry; these become AAMI/ANSI standards and FDA guidelines.He earned a bachelor’s in industrial design from Ohio State University, which emphasized human factors, user research and design methodology.

To contact Sean, email sean@blackhagendesign.com


Track:
Medical + Health Design

Session Title:
Medical Device Design: Lipstick on a Pig or a Concerto for Industrial Design?

JACK HIPPLE
Principal
Innovation-TRIZ Consulting

Jack Hipple is a principal with Innovation-TRIZ Consulting. He is a chemical engineering graduate of Carnegie Mellon University and has 30 years of industrial experience focused on breakthrough process and product design. He served as discovery research director for Dow Chemical and NPD manager for Cabot and Ansell Edmont. He is a specialist in TRIZ (inventive problem solving), a process for breakthrough problem solving and design. He is the TRIZ instructor for the American Society of Mechanical Engineers and the American Institute of Chemical Engineers (AIChE). He was recently elected to the national board of directors of AIChE.

Track:
Design Education  

Session Title:
The Use of Other Peoples' Brains in Product Design

VALERIE JACOBS
Vice President and Managing Director
LPK Trends

Valerie Jacobs is vice president and managing director of trends at LPK. Her trend analysis for LPK clients is grounded in a strategic approach that incorporates research, analysis and translation of trend data into actionable strategies for consumer brands. Leading publications such as Shelf Impact!, Retail TouchPoints and Global Cosmetics Industry rely on her expertise. In addition, she has authored white papers for the Design Management Review, Innovation and Interactions magazines. Jacobs has a master’s degree in design from the University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP) and holds a bachelor’s degree from Birmingham-Southern College, Birmingham, AL.

Track:
Future Cool

Session Title:
Future Cool

STEVE KANEKO, IDSA
Partner Director of Design
Microsoft Office Division

Steve Kaneko is a partner director of design in Microsoft's Office Division where he currently oversees the next generation of productivity related software. He has been a Microsoft design pioneer since 1991, having run the Hardware Peripherals Design Group to serving as a design director for the Windows organization, driving brand and user experience coordination for Windows XP. Before his position in Office, he was directing Microsoft’s connected consumer experience strategy in the Entertainment and Devices Division, which included Xbox, Windows Media Center, Windows Phone and Zune. Kaneko has garnered over 50 international design awards for his work in hardware and software. The Microsoft Mouse 2.0, which he designed, has been included in the Museum of Modern Art's permanent design collection in New York in 1993. Steve holds a bachelor’s in fine arts in industrial design from the University of Washington.

Track:
Business of Design

Session Title:
The Ever-Expanding Design Profession

ROBERT S. KATZ
Partner
Banner & Witcoff

Robert Katz helps the world’s most innovative companies protect themselves in a highly competitive marketplace. Katz is a partner in the Washington, DC office of the intellectual property law firm Banner & Witcoff. His clients include Fortune 500 companies, individual inventors and startup companies whose success relies on strong patent protection. Nationally and internationally, Katz is considered a premier practitioner in the industrial design field leading the way in the procurement and enforcement of design patents. He has helped clients procure more than 3,500 design patents and has helped to successfully enforce more than 100 design patents.

Track:
Business of Design

Session Title:
Scorched Earth: Surprising Insights Behind the Massive Litigation War over Design and UX Patents

CYNTHIA KOSSAYAN
Design Researcher
Karten Design

Cynthia Kossayan is a design researcher who draws on her background in sociology and architecture to understand relationships between people and products. Her three years at Karten Design have taken her into hospitals, clinical testing sites, bathrooms, living rooms, kitchens, offices and clean room manufacturing facilities, where she’s studied people in the contexts of their everyday lives to drive new product and business solutions for companies like Kohler, CareFusion and Samsung. Kossayan is involved in every phase of research, from developing strategies that meet program objectives to collecting, analyzing and synthesizing data into insights that drive innovation. She holds a degree in sociology from UCLA.

Track:
Medical + Health Design

Session Title:
Making Design Research Actionable for Health-Care Products

LOU LENZI, FIDSA
Director, Industrial Design
GE Appliances

As design director for GE’s appliance business, Lou Lenzi leads the team responsible for the design of GE’s five major appliance product lines: GE, Profile, Café, Monogram and Hotpoint. Before joining GE Appliances in March 2011, he held senior design leadership positions with IBM, RCA, Thomson, Audiovox and GE Healthcare. Lenzi is a 1980 graduate of the University of Cincinnati with a bachelor’s in industrial design.

Track:
Business of Design

Session Title:
The Future Is Design AND Made in the USA

PAUL LEONARD
Director of Programs
Carbon Design Group

Paul Leonard has over 25 years in product development and extensive management and technical experience in the medical device industry. At Carbon, he guides medical device projects from opportunity identification through market launch. He has deep experience in program management and FDA design control procedures. Additionally, he has helped develop nerve stimulators, minimally invasive surgical devices and cardiac care devices. He received a master’s in mechanical engineering from Stanford University, and he holds over 20 US patents.

Track:
Medical + Health Design

Breakout Title:
Driving Medical Device Success with Consumer Product Insights

YVONNE LIN and ERICA EDEN
The Femme Den

The Femme Den is here to save good women from bad products. They started as an underground collective of international women at Smart Design, searching for answers in a world that was not designed for them. Today, they are a leading team of design researchers, industrial designers, and engineers who are paving the way for a deeper understanding around design and gender. They speak around the world on the topic, working to stimulate positive change in the design and business communities.

Track:
Future Cool

Session Title:
The Dreams of Young Geeks Shape the Future

BRETT LOVELADY, IDSA
Chief Instigator
ASTRO Studios

In 1994, Brett Lovelady launched ASTRO Studios of California as a pure design driven culture where he could blend design skills, innovative technologies and lifestyle influences into supercharged products and brands. ASTRO’s blockbusters include work for Nike, Microsoft, HP, Alienware, Nixon, Herman Miller, Xbox, Virgin plus numerous design awards, including two IDSA Design of the Decade awards. In 2006, Lovelady spun off ASTRO Gaming, a high-performance video gaming brand that in 2011 achieved a number 13 place on the INC. 500 fastest growing companies list, then was acquired by Skullcandy Inc. He continues to guide both ASTROs’ direct design, and he sporadically blogs for INC.com and Fast Company.

Track:
Business of Design

Sessions Title:
DESIGN is CREATIVE CAPITAL: The ASTRO Gaming Story

KEVIN LOZEAU
Director of Design Engineering
Smart Design

Kevin Lozeau is the director of design engineering at Smart, contributing over 26 years of experience in mechanical product development. With a background in aerospace technology, Lozeau helps Smart Design develop integrated experiences that require deep expertise in technology and usability as well as an understanding of what is and isn’t possible to build a vision that defines a brand and connects well with people. With expertise in Class A surfacing, manufacturing and analytical exploration, he engages a broad range of skills in all of his projects. He has worked across numerous industries, including consumer electronics, health, home, packaged goods and transportation for clients as diverse as, UCB, Acer, Coca-Cola, Homedics, HP, Unilever, Lexar, OrangeX, OXO and Shell. He holds a master’s in engineering from Stevens Institute of Technology and is a Licensed Professional Engineer.

Track:
Medical + Health Design

Session Title:
Fight Not Flight: Creating Stress Resistant Experiences

PATRICE MARTIN
Creative Director
IDEO.org

Patrice is the co-lead and creative director of IDEO.org. Before founding IDEO.org, Martin was a design director at IDEO. Her work has focused on addressing large-scale social change in the private, public and social sectors. Her expertise is in connecting people’s needs with compelling design solutions. Since coming to IDEO in 2004, she has led project teams in health care, financial services, hospitality and education with clients including Nike, Mayo Clinic, The American Red Cross, Gates Foundation, The Rockefeller Foundation and Marriott International. Previously, she was a senior designer with SonicRim. Martin holds a bachelor’s in industrial design from the University of Michigan.

Track:
Future Cool

Session Title:
Design Thinking in the Social Sector

BRIAN MATT, IDSA
Founder and CEO
Altitude

Brian Matt is the founder and CEO of Altitude in the Boston area. He builds fruitful client relationships on the foundation of integrity and respect by asking thoughtful questions and listening intently. Matt knows that successful innovation goes beyond using talent, knowing the latest technology and seeking differentiation. It is just as important to create a dynamic, collaborative and supportive environment where gifted people flourish. He earned a bachelor’s from RIT and is currently pursuing an MBA from Babson College. He has also taught at the Massachusetts Institute of Technology, Olin College of Engineering and Rhode Island School of Design.

Track:
Business of Design

Session Title:
What I Didn't Learn in Design School

CHARLES L. MAURO, CHFP, IDSA
President
MauroNewMedia

Charles Mauro is president of MauroNewMedia, a New York-based consulting firm specializing in usability engineering and user interface design for leading corporations and startups in the fields of financial services, consumer products, industrial systems and military applications. He holds numerous US and international patents covering user experience (UX) and product design. He has been responsible for complex UX design solutions currently running on major world markets. Mauro chairs IDSA’s Design Protection Section and is IDSA’s liaison to the USPTO’s Design Day. He has lectured on UX design and usability at MIT, Stanford University and other leading universities. Mauro has served as an expert witness in over 50 major cases representing leading high technology companies covering UX and product design patent litigation. He has received awards and citations from the Human Factors and Ergonomics Society, Association of Computing Machines and NASA. He writes about UX related trends on the blog Pulse>UX and Science, The New York Times, BusinessWeek and The Wall Street Journal have quoted him. He has a bachelor’s in industrial design from The Los Angeles Art Center College of Design and a master’s in ergonomics and biomechanics from New York University.

Track:
Business of Design

Session Title:
Scorched Earth: Surprising Insights behind the Massive Litigation War over Design and UX Patents

JODY MEDICH
Co-Founder and Creative Director
Kicker Studio

In her 17-year career as a visual and sensory designer, Jody Medich has created strategy-driven projects, including advertising, mobile, consumer products and applications for over 300 companies. She is the co-founder and creative director at Kicker Studio, a design consultancy that creates meaningful, lasting relationships to products by creating interfaces that feel as natural as a conversation. She is also an artist represented by Mercury20 Gallery in Oakland, CA. She works with the art crew FiveTonCrane. Medich has a master’s in fine arts in painting and design and technology from the San Francisco Art Institute. In her spare time she builds robots and rockets.

Track:
Design Education

Session Title:
Design for Physical Thinking

ROBERT A. MEURER
Lead Industrial Designer, Global Design
GE Healthcare

During his 16-year career with GE Healthcare, Robert Meurer initiated life cycle design through awareness, education and practice. Co-developing a life cycle design guide for cross-functional teams, he created the first design for an environmental course for GE’s Edison Engineering Development program, facilitated workshops within GE Global Design, Appliances and collaborated with GE’s Global Research Eco-Assessment team. With GE Healthcare Product Stewardship, he’s integrating life cycle thinking into Global Design’s Menlo Innovation Lab, where cross-functional teams are immersed in alternative, hands-on approaches to improve the GE brand experience. In 1992, he earned his bachelor’s in industrial design from Milwaukee Institute of Art & Design. He went into consulting. Later he founded Initiative Design Inc., working with Johnson Controls and startups.

Track:
Medical + Health Design

Session Title:
Getting to a More Sustainable Future for Health Care

MICHAL PASTERNAK
Head of User Experience
Huge

Michal Pasternak is head of user experience at Huge, where she oversees one of the world's largest and most talented user experience teams. She has driven the creation of user-friendly experiences on many of the agency's most prominent e-commerce and media engagements. She joined Huge in 2004 as one of its first interaction designers and has since been instrumental in growing the company's user experience and strategy practices. She also helped develop Huge School, a discipline-specific, paid apprenticeship program designed to give talented individuals the skills required to be successful in a career at Huge. Previously, she worked at IDEO and Applied Materials, where she designed user-centered products in the physical world. Pasternak earned a master’s and bachelor’s in mechanical engineering from Stanford University. She has also studied, taught and performed improve comedy for more than 15 years.

Track:
Design Education

Session Title:
UX Unicorns: Solving the Talent Drought with Huge Schools

AIDAN PETRIE
Chief Innovation Officer and Co-Founder
Ximedica

As chief innovation officer, Aidan Petrie drives innovation in Ximedica’s core markets of medical device and consumer health-care product development. His focus is on human-centered design, human factors engineering, technical innovation and industrial design. He has helped bring hundreds of products to market that range from simple drug compliance aids to wearable therapeutics, home monitoring products and complex surgical systems. Ximedica provides expert human-centered research, product development, regulatory and introductory manufacturing services to leading medical and health-care companies.

Track:
Medical + Health Design

Session Title:
Health Care. Fit for Human Use?

NIKKI PFARR
Senior Design Strategist
Artefact

Nikki Pfarr is a senior design strategist at Artefact and a former Ph.D. candidate at Carnegie Mellon’s Human-Computer Interaction Institute. She is a founding partner of the Brains, Behavior & Design Group and was previously a UX designer at Google. She holds a master's of design from IIT’s Institute of Design and a bachelor’s degree from MIT. She has led workshops on incorporating behavioral economics into user-centered design for the IIT Institute of Design Executive Education summer camp series, the Chicago chapter of the IxDA and various Artefact clients. Her original research on the implications of behavioral economics on design research practices was published in the 2010 conference proceedings of the International Design Research Society.

Track:
Design Education

Session Title:
Shaping Behavior Through Design: Bringing Behavioral Economics into the Design Practice

AUGUSTO PICOZZA
Design Director
Jarden Consumer Solutions

With over 36 years of experience, Augusto Picozza is the design director for Jarden Consumer Solutions (JCS) where he manages design for over 15 global brands, such as Sunbeam, Oster, Mr. Coffee, Margaritaville and Crockpot. Also included are categories in personal care and wellness and professional grouping tools, such as Holmes, Bionaire and Health-O-Meter. Before JCS, Picozza was the design director for Tupperware Asia-Pacific where he contributed to product design and development, developing products sold directly and used in more than 50 countries. He earned his bachelor’s in industrial design from the University of Bridgeport in Bridgeport, CT.


Track:
Sustainable + Social Design

Session Title:
Fast Forward: Future Design Evolution

PHILLIP PRESTIGOMO, IDSA
Director of Industrial Design
Legrand NA

Phillip Prestigomo has a diverse background in both corporate and consulting environments working to integrate user-centered needs and desires into innovative and successful product experiences. Over the past 23 years, he has worked for Noel Mayo Associates, GM, Thomson CE, Hewlett-Packard, Brooks Stevens Design and currently is the director of industrial design for Legrand NA. The products he has worked on have been equally diverse, from automotive interiors to medical equipment, mobile phones to projectors, user-interface to home automation systems. Prestigomo has received numerous industrial design awards, including an IDEA Gold, iF “Best-of-Category” and named an “Inventor-of-the-Year” by Mobile Computing Magazine.

Track:
Business of Design

Session Title:
What I Didn't Learn in Design School

MARY BETH PRIVITERA, IDSA
Associate Professor
University of Cincinnati

Mary Beth Privitera is an associate professor of biomedical engineering and instructor for industrial design for the University of Cincinnati. She is also co-developer and faculty in the University of Cincinnati’s Medical Device Innovation and Entrepreneurship Program. She is a member of the Association for the Advancement of Medical Instrumentation Human Factors Committee, American Society of Engineering Educators, Product Development and Management Association and Design Management Institute. Additionally, she was the VP of education for IDSA. She has been associated with more than 30 product releases, holds five patents, several provisional patents and has published and lectured on a variety of topics, including collaborative design, surgical techniques and human factors. Privitera received her bachelor’s in industrial design from the University of Cincinnati in 1985 and master’s of design in 1995. Her current research and design efforts include human factors in interventional therapies modeling human-device interactions as they translate into clinical actions.

Session Title:
Medical Device Design: Lipstick on a Pig or a Concerto for Industrial Design?

MELISSA QUINN
Partner
Monitor Group

Melissa Quinn is a partner of Monitor Group and manages operations for Doblin, the firm's innovation practice. She has spent the last five years integrating Doblin's design capabilities with Monitor's analytic and strategy expertise to deliver transformational innovation programs to clients. She leads the practice's commercial operations and is involved in client program design and delivery. She oversees talent acquisition and management, and ensures that Doblin is advancing its own capabilities and its network of partners. Her previous experience includes working as a strategy consultant as well as leading various initiatives and global functions for Monitor Group. Originally from Canada, she has an undergraduate business degree from Ivey at the University of Western Ontario.

Track:
Business of Design

Session Title:
The Ever-Expanding Design Profession

JENEANNE RAE
Founder and CEO
Motiv Strategies

Jeneanne Rae is the founder and CEO of innovation consulting firm Motiv Strategies. With over 20 years of experience in innovation and design strategy, Rae has consulted for dozens of Fortune 500 companies and leading organizations, including Procter & Gamble, Johnson & Johnson, GroupHealth, Microsoft, AARP and PricewaterhouseCoopers, overseeing innovation programs and organizational strategies that have resulted in millions of dollars of new revenue streams and productivity growth. In addition to penning articles for publications such as InnovationManagement and Fast Company, she has written extensively for Bloomberg Businessweek and was named one of its “Magnificent Seven Gurus of Innovation” in its cover story on the creative corporation. She was later hailed one of Businessweek’s “Leaders of the Year.” Rae holds an MBA from Harvard Business School.

Track:
Business of Design

Session Title:
The Ever-Expanding Design Profession

BRIAN RODERMAN, FIDSA
Co-Founder & Chief Innovation Officer
In2 Innovation

Brian Roderman is the co-founder and chief innovation officer of In2 Innovation, an international product design and development group with offices located in Austin, Dallas and Houston, TX and Wuxi, China. Roderman has worked in the design consultancy business for over 20 years and frequently speaks on design and innovation at events and symposiums worldwide. He has a bachelor’s in fine arts in industrial design from the University of Kansas. He has extensive design experience in consumer electronics, consumer products, housewares, transportation, telecommunications and business-to-business industries. He currently serves on The University of Texas at Dallas School of Management Marketing Program Advisory Board and was conferred the title of visiting professor at The Jiangnan University in Wuxi, China. He is active with the Industrial Designers Society of America (IDSA) having held six terms on IDSA’s Board of Directors.


Track:
Business of Design

Breakout Title:
What I Didn’t Learn in Design School

ERIC SCHMID
Project Director
Karten Design

Eric Schmid’s 14-year career at Karten Design has encompassed product and user interface design for award-winning medical devices and consumer electronics. He believes that a solution involves not just an artifact but also a process. As project director, Schmid develops processes to inspire and motivate creative teams and ensure that the voice of each stakeholder is heard throughout the process. His ability to balance multiple viewpoints has made him a key link between design research and product innovation for clients such as Duracell, CareFusion, Starkey and Vessix Vascular. He studied mechanical engineering at UC Berkeley and graduated from the UCLA School of Design.

Track:
Medical + Health Design

Session Title:
Making Design Research Actionable for Health-Care Products

AKSHAY SHARMA, IDSA
Assistant Professor, School of Architecture & Design
Virginia Tech

Akshay Sharma teaches in the industrial design department at Virginia Tech. He is interested in exploring ways of using design as a catalyst for empowerment of women, especially in the developing world. His students have created a financial literacy system for illiterate women in rural India who are engaged in a microfinance self-help group. He has worked in the areas of immunization, financial literacy and education in developing countries. He leads an interdisciplinary team of students and faculty at Virginia Tech to address some of the most pressing issues of our times with design.

Track:
Sustainable + Social Design

Session Title:
Designing Empowerment

NASAHN SHEPPARD
Director, Industrial Design
Smart Design

Driven by a passion for finding simple solutions to complex challenges and empowering people through design, Nasahn Sheppard brings experience and expertise to his work in the health care and digital sectors. He excels at recognizing areas of opportunity and applying his creativity to lead integrated solutions that create a positive impact. At Smart Design, Nasahn uses his multidimensional perspective to craft solutions by identifying the intersection between strategic vision and meaningful application. He leads diverse teams to develop relevant products, experiences and services with clients such as Flip Video, Samsung, Ethicon Endo Surgeries, Invisalign, P&G, Igen, Discuss Dental, Clorox, Microsoft and Bell Canada. He holds multiple design and mechanical patents and has won many design awards, including IDSA’s Design of the Decade and a Gold IDEA for his work with Flip Video. He received a bachelor’s with honors in product design from Art Center College of Design.

Track:
Medical + Health Design

Session Title:
Fight Not Flight: Creating Stress Resistant Experiences

DUANE SMITH
Head of Design
Reebok, Asia-Pacific

Duane Smith is a design entrepreneur whose creative and business experience spans a breadth of industries from apparel to architecture to consumer goods. He studied industrial design at Carleton University and sustainable architecture at the Bauhaus. In 2000, Smith co-founded Vessel, which designed and distributed a range of award-winning housewares products, including the well-recognized Candela rechargeable lights. He was also a co-founder of the conceptual design organization, Release1, which challenged designers to think broadly about the contents of our world through fictional design. Since 2009, he has been leading various design teams at Reebok, a division of Adidas Group, and is currently based in Hong Kong as head of design for Asia-Pacific.

Track:
Business of Design

Session Title:
Trend Anticipation: The Millennial Designer’s Tool
Forecasting: speculation, opinion or theory
Anticipation: to realize beforehand, to satisfy a request before it’s made

SCOTT STROPKAY, IDSA
Founding Partner
Essential

Scott Stropkay is a founding partner of the research, strategy and development consulting firm, Essential. He helps companies build better discovery processes, define innovation opportunities and leverage design-thinking skills to inform business strategy. His work guides the selection and development of market leading products and services for clients, including AARP, Gillette, Philips, iRobot, Puma and P&G. Stropkay has worked in both corporate and consulting design capacities for over 25 years. Before Essential, he led an integrated design, human factors and interaction design team at IDEO. He was also a director of design at Gillette and a director of design at Fitch. He holds a bachelor’s of fine art in industrial design from The Cleveland Institute of Art. He is a member of the Industrial Designers Society of America, Design Management Institute, Association of Professional Design Firms and MassMedic.

Track:
Medical + Health Design

Session Title:
Medical Device Design: Lipstick on a Pig or a Concerto for Industrial Design?

THOMAS TANG
General Manager, Customer Research & User Experience Design Center
Tencent

Thomas Tang is the founder and general manager of Customer Research & User Experience Design Center at Tencent. He has worked on user experience research and design for IT and Internet industries in China since 2001. Within the last 10 years, Tang Mu has been the design executive designing, defining and building consumer products through design management, visual design, interaction design and user experience research. In 2003 he joined Tencent, where he built the user experience design team for the company. Now he is managing a team of over 200 designers building over 100 consumer products, including QQ (the most popular instant messaging program in China), Pengyou (the largest social networking service in China) and QQ.com (the largest internet portal in China).

Track:
Future Cool

Session Title:
The Future of Design in China

ALEX THERRIEN
Industrial Designer
DEKA Research and Development

For 15 years, Alex Therrien has collaborated with others to create a variety of product types. Throughout that time, he has gravitated towards the cross over between interesting problems, user needs and technology. His strong belief in the value of the design process led him to DEKA Research and Development where he works with the design team to promote a holistic approach to the design of medical devices. Industrial design, usability research, interaction design and graphic design are used in concert to shape user’s experience of the groundbreaking technology that DEKA creates.

Track:
Medical Design

Session Title:
Medical Device Design: Lipstick on a Pig or a Concerto for Industrial Design?

MATHIEU TURPAULT
Partner and Director of Design
Bresslergroup

As director of design at Bresslergroup, Mathieu Turpault leads a team of highly talented and accomplished designers working across a wide variety of industries. He is passionate about design and user research. Turpault is a firm believer that designers have the ability and responsibility to influence and direct change. Before Bresslergroup, he worked for Elfi Corp.’s Brandt Division in France, where he designed exclusive cooking appliances for the European market. He graduated from the Superior School of Industrial Design of Paris (ESDI). A native of Paris, Turpault is fluent in French and English and manages client relationships, across states, countries and continents.

Track:
Business of Design

Session Title:
What I Didn't Learn in Design School

LINDA WAGNER
Director of Research & Strategy
Carbon Design Group

Linda Wagner is a design thinker with over 10 years experience working with Fortune 500 companies as a researcher and strategist. She has a passion for driving the synthesis of deep customer insights to identify and catalyze business opportunities. She spent five years at Microsoft managing worldwide research for the hardware group where she brought a user experience and business planning perspective to their product incubation, design and development. Wagner holds a master’s in strategic design planning and human-centered design from the Institute of Design at IIT. With a certificate in sustainable business from the Bainbridge Graduate Institute, she is helping Carbon Design Group to grow sustainability as a core capability.

Track:
Medical + Health Design

Breakout Title:
Driving Medical Device Success with Consumer Product Insights

JENNIFER WANGJING
Director of UCD and globalization
Huawei Corp.

Jennifer Wangjing is in charge of Huawei product user experience and global strategy implementation. She has established a Huawei user experience management system, a technology system and a professional team. She has led an interdisciplinary team with more than 180 people, including user research, interaction design, front-end realization, man-machine efficacy and profession directions of globalization and localization. She has also led the team working for Huawei’s products on communications, personal communications and telecom, telecom operations and many other products to create a simple, safe and easy-to-use experience.

Track:
Future Cool

Session Title:
The Future of Design in China

BILL WEBB
Product Designer & Co-Founder
Huge Design Inc.

Bill Webb is a product design professional who recently co-founded Huge Design Inc., an industrial design consultancy in San Francisco. Before Huge, Webb worked as creative director for one of the bay area’s top ID firms, Astro Studios, collaborating with some of the biggest consumer electronics brands and boldest tech startups to deliver award-winning product design. Over the past 16 years, he has also gained the perspective of driving innovation from the inside having worked in several progressive corporate ID studios (Motorola, Palm computing, Samsung Electronics) delivering sophisticated design solutions guided by both a strong design intuition and a no-nonsense attitude.

Track:
Business of Design

Session Title:
Two Laptops and a Dream—Starting a Design Business and Creating Cool

LI WEILING
Design Director
Rone Design

Li Weiling graduated from Chongqing Jiaotong University in 2006 and has been working in Rone Design since. As the leader of the design process and decision maker, his responsibility is to lead the entire design team’s creative work, collect related resources (user research, market analysis, existing product and CMF analysis, etc.), control the project design and implementation process, build and maintain good relationships with clients and discuss future development trends. Wieling has designed more than 100 products that have achieved good results in various fields, including NOKIA & SIEMENS, Qualcomm and Space Lab. His product designs have won international design awards, like Red dot Award, G-mark and Red Star Design Award, specifically the Golden Award of Red star design Award in 2008. He believes that design not only can change our lives but even create the future.

Track:
Future Cool

Session Title:
The Future of Design in China

DORIS WELLS-PAPANEK, IDSA
Prinicpal
Tailored Learning Tools

Doris Wells-Papanek, IDSA collaborates with educators, practitioners and learners to design and research learning experiences as principal of Tailored Learning Tools. She has coached educators and learners of all ages, authored papers and presented at conferences. She has co-authored and published five research-based and learning-centered books. She also collaborates with companies and learning organizations such as Apple and Xerox, as well as Waukegan Public Schools and University of Illinois. She holds a master’s in curriculum and instruction design from National-Louis University and a bachelor’s degree in product and environmental design from the Kansas City Art Institute & School of Design.


Track:
Sustainable + Social Design
Session Title:
Fast Forward: Future Design Evolution

MICHAEL WIKLUND
President
Wiklund Research & Design

Michael Wiklund is president of Wiklund Research & Design, a human factors consulting firm that specializes in making medical devices safe, effective, usable and appealing. He has made substantial contributions to human factors standards for medical devices. His recent publications include Usability Testing of Medical Devices, Handbook on Human Factors in Medical Devices, Usability in Practice and Designing Usability into Medical Products. A certified human factors professional, he has helped clients develop high-quality user interfaces for medical devices ranging from over-the-counter devices to surgical instruments to diagnostic workstations. He annually teaches applied user interface design at Tufts University.

 

Track:
Medical + Health Design

Session Title:
FDA Expectations Demand HFE and ID Collaboration

SCOTT WILLIAMS
Global Creative Director
NIKE Inc.

As Creative Director Scott Williams leads the innovation design team to create porducts that are better, faster and lighter. These products go across Nike core categories of Running, Men’s Training, Women’s Training, Basketball and Global Football. Before his current role, he was the design director for the Beijing Olympics in apparel. Creating pinnacle innovations in key sports like athletics, basketball and BMX. He worked with over 20 sport federations spanning 17 countries. He is a 20-year veteran in the apparel industry, in both sport and fashion. Williams graduated from OTIS College of Art and Design in Los Angeles in fashion design.

Track:
Sustainabe + Social Design

Session Title:
Tension

XIANGYANG XIN
President, User Experience Design Committee
Shenzhen Industrial Design Profession Association

Xiangyang Xin is a professor and dean for Jiangnan University’s School of Design in Wuxi, China. Xin holds a doctorate in design from Carnegie Mellon University with research interests in interaction and service design, cultural studies and product development. He looks at how design, as both philosophic topics and professional skills, contributes to transformations of lifestyles, businesses and societies. Xin co-founded and served as specialism leader for the last five years of the Master’s in Design Interaction Design Program at The Hong Kong Polytechnic University. He currently serves as the president of the Experience Design Committee, Shenzhen Industrial Design Society and vice president of Guangdong Interaction Design Committee, national board member of the Industrial Design Group, Chinese Association of Engineers. He also co-founded and served as the first chair of IDSA’s China Chapter. Xin’s professional practice covers a variety of industries and major projects with partners including the United States Postal Service, the Hong Kong Government, P&G, Applied Science and Technology Research Institute Ltd. and Respironics (now part of Philips).

Track:
Future Cool

Session Title:
The Future of Design in China
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Submitted by colleenb on April 4, 2012 - 12:11pm