2011NortheastDistrictConferenceschedule

Design4... Why do we need new designs? Is it simply to create another version of last year's gizmo? Ideally, the goal is to improve the world we live in, but that can mean a lot of different things—a healthier planet, a better user experience, a growing business, a stronger community, and more. What do you design for? Join the 2011 IDSA Northeast conference dialogue and speakers who share what they DESIGN4 and innovative approaches for reaching their goals.

FRIDAY APRIL 8

8-1       Registration
ID Building Lobby

9 – 10:30 AM       3 Workshops:

• Keyshot, 
  Jeff McCartney, Digital Media Artist, Luxion
  ID Gallery 200 
• Launching the iD Cards Design Tool: From PhD to the IDSA
  Dr. Mark Evans, senior lecturer, Loughborough Design School, Loughborough University, UK
  ID Room 313-312
• Define & Connect: Branding You and Connecting to Your Target Market
  Angela Yeh, IDSA, principal, Yeh Ideology
  ID Faculty Office (6^th Fl)

-break-

11 AM – 12:30 PM    3 Workshops:

• Boost Your Firm's Cash Flow in Cash Strapped Times
  Gary Eisenkraft, principal, Eisenkraft CPA & Consulting Services
  ID Gallery 200
• Career Storytelling: Women in Design Panel Discussion
  Moderated by Jill Hunt, IDSA, manager of Experience Design Group - Breastfeeding, Medela Inc.
  Featuring: Erica Eden, senior industrial designer, Smart Design; Carole Bilson, IDSA, vice president of global design & usability, Pitney Bowes; Susan Fabry, IDSA, senior design strategist, Continuum and Stefanie Kubanek, IDSA, founder, Kubanek Design +
  ID Room 313-312
• Opportunities for Sustainability
  Matt Grigsby, principal, Ecolect
  ID Faculty Office (6^th Fl)

12:30 – 1:45  PM     independent Lunch

12:30 – 1:30  PM     Scoops

1-6       Registration & Exhibits
            Auditorium 

1:45 – 2:45  PM

• Keynote     John Maeda, president, Rhode Island School of Design
  Auditorium

2:45 – 4:15 PM     Design4 Humans
            Auditorium

• User Experiences in a Digital-Physical World
  Catherine Nygaard, director, UX & Claudia Bernett, user experience lead, Method
• Redefining Patient Safety and Hospital Workflow With Human-Centered Solutions
  Kristin Simoens, director of healthcare delivery solutions & Margaux Boyaval, program director, Ximedica
• Thinking About Sex: Tips and Tricks
  Erica Eden, senior industrial designer & Nathaniel Giraitis, IDSA, senior design strategist, Smart Design 

 -break- 

4:45 – 5:45 PM       Design4 Business Growth /Corporate
            Auditorium

• Design has won!  So Why Aren’t Designers Happy?
  Anthony Pannozzo, principal, Design Continuum
• “New” Mr. Potato Head - The Starch Reality of Refreshing an Icon
  Wayne Marcus, IDSA, senior director of Playskool Preschool Design & Development,  Hasbro 

5:45 – 6:45 PM

• Portfolio Review
  ID Room 300

7 – 10 PM

• Rhode Island Design Walkabout
  AS220, AIA Gallery, and Salon

SATURDAY APRIL 9

8-6       Registration & Exhibits
            Auditorium

9 – 10 AM

• Keynote    Scott Wilson, IDSA, founder, MINIMAL
  Auditorium

10 – 11:30 AM          Design4 Business Growth/Entrepreneurship
            Auditorium

• The Design-Driven Startup
  Allen Tear, managing partner, Betaspring
• The Challenger Challenge - Know What You're Challenging and Challenge It - By Design! 
  Mike Branson, managing partner, Pearlfisher
• The Real World: Design
  Brian Matt, CEO and founder, Altitude

11:30 AM – 12:30 PM

• Northeast District Student Merit Award Presentations, Part One
  Auditorium

12:30 – 1:30 PM

• Box Lunch
  Auditorium Foyer, Optional Seating at  Moore Terrace, RISD Museum

1:30 – 1:45 PM

• IDSA National Update, Steven R. Umbach, Founder, Umbach Consulting Group, IDSA Director-at-Large 
  Auditorium

1:45 – 3:45  PM       Design4 Social Good
            Auditorium

• Project Firefly: Designing Newborn Care Technologies For Developing Countries
  Timothy Prestero, CEO, Design that Matters (DtM) 
• Designing Outside of Design
  Sami Nerenberg, chief expansion officer, Design for America
• QuaDror
  Dror Benshetrit, principal, Studio Dror
• How Design-Driven mHealth Solutions Can Create Social and Behavior Change
  Jason Severs, frog design

-break-

4:15 – 5:15  PM       Design4 A Healthy Planet
            Auditorium

• Making Different: Lessons from the Innovation Studio
  Charlie Cannon associate professor of industrial design, Rhode Island School of Design and co-founder, LOCAL Architecture Research Design
• Santa Maria de Ostuma Farm, Nicaragua
  Karen Stone, director of Design, Knoll Inc.

5:15-6:15 PM

• Northeast District Student Merit Award Presentations, Part Two
  Auditorium

7:30-10:30 PM

• Closing Night Gala
  Ximedica
  Shuttle buses available, departing from College and S. Main Street at 7pm

Please check back for updates as this schedule is subject to change.

2011 IDSA Northeast Conference